Fresh Meat - Europe

Europe

Highlights

Revenue in the Fresh Meat market amounts to US$259.10bn in 2024. The market is expected to grow annually by 5.39% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$307.00 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 25.24bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 26.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The European Fresh Meat market is experiencing minimal growth, influenced by factors such as consumer preferences, health concerns, and the convenience of online services. Despite sub-market variations, rising adoption of digital technologies is driving overall market growth.

Customer preferences: The increasing awareness of the environmental impact of meat consumption has resulted in a rise in demand for sustainable and ethically sourced meat products in Europe. This trend is driven by a growing concern for animal welfare and the desire to reduce carbon footprint. As a result, there has been a shift towards plant-based alternatives and a rise in the popularity of flexitarian diets. This trend is expected to continue as more consumers prioritize sustainability and ethical considerations in their food choices.

Trends in the market: In Europe, the Fresh Meat Market of the Meat Market within The Food market is experiencing a shift towards more sustainable and ethical practices. There is a growing demand for organic and grass-fed meat, as well as a push for transparency in the supply chain. This trend is expected to continue as consumers become more conscious of the environmental and ethical implications of their food choices. It also presents opportunities for industry stakeholders to differentiate themselves and cater to this niche market segment. However, this shift may also require adjustments and investments in production methods, which could impact profitability in the short term.

Local special circumstances: In Europe, the Fresh Meat Market within the Meat Market of The Food market is heavily influenced by cultural preferences and regulations. For example, in France, there is a strong demand for high-quality, locally sourced meat products, leading to a thriving market for traditional butcher shops and farmer's markets. In contrast, in Germany, there are strict regulations on meat production and labeling, resulting in a focus on sustainable and organic meat options. Additionally, the growing trend towards plant-based diets in Western European countries is also impacting the Fresh Meat Market, with an increase in demand for alternative protein sources such as tofu and tempeh. These unique factors contribute to the diverse dynamics of the Fresh Meat Market within the European Meat Market, making it a complex and dynamic sector to navigate.

Underlying macroeconomic factors: The Fresh Meat market in Europe is influenced by macroeconomic factors such as consumer spending power, trade policies, and supply chain disruptions. Countries with stable economic conditions and favorable trade agreements tend to see higher demand for fresh meat products, while countries with trade barriers and economic instability may experience lower market growth. Additionally, disruptions in the supply chain, such as outbreaks of animal diseases or natural disasters, can impact the availability and prices of fresh meat, affecting market performance. Moreover, changing consumer preferences and trends, such as a shift towards plant-based diets, can also shape the future of the Fresh Meat market in Europe.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.