Baby Food - Europe | Statista Market Forecast

Revenue in the Baby Food market amounts to US$18.52bn in 2024. The market is expected to grow annually by 5.80% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$20bn in 2024).
In relation to total population figures, per person revenues of US$21.94 are generated in 2024.
In the Baby Food market, volume is expected to amount to 1.59bn kg by 2029. The Baby Food market is expected to show a volume growth of 3.5% in 2025.0.
The average volume per person in the Baby Food market is expected to amount to 1.6kg in 2024.

Definition:

The Baby Food market covers specially formulated foods that are intended for infants and small children, most notably in the form of homogenized food preparations. In this market, both supplementary foods (e.g., fruit- and vegetable-based baby food) and infant formula are included.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Homogenized and dietary food preparations for infant feeding
Infant formula
Baby rice cereals and flour for baby meals

Baby care products
Baby beverages
Out-of-home consumption

The baby food market in Europe is seeing slow growth due to factors such as declining birth rates and increasing awareness of breastfeeding benefits. However, the market is expected to pick up due to rising demand for organic and premium baby food products. Online shopping and the convenience of ready-to-eat options are also driving growth in this market.

Customer preferences: The Baby Food Market in Europe has seen a rise in demand for organic and natural products, as consumers become more health-conscious and seek out healthier options for their children. This trend is driven by a growing awareness of the benefits of organic and natural food, as well as concerns over the use of additives and preservatives in traditional baby food. Additionally, there is a growing preference for convenience, with time-strapped parents opting for ready-to-eat or easy-to-prepare baby food options. This shift is also influenced by the rise of dual-income households and the need for quick and convenient meal solutions for busy families.

Trends in the market: In Europe, the Baby Food market is experiencing a shift towards organic and natural products, driven by increasing consumer awareness about the health benefits of these options. This trend is expected to continue as parents become more conscious about their children's nutrition. Industry stakeholders are responding by expanding their offerings of organic and natural baby food products. Additionally, there is a growing demand for convenience in the market, leading to the emergence of ready-to-eat options and online delivery services. This trend is expected to shape the market in the coming years, with companies investing in new technologies and innovative packaging solutions to cater to this demand. Overall, these trends highlight the importance of catering to changing consumer preferences and embracing digitalization in order to stay competitive in the evolving Baby Food market in Europe.

Local special circumstances: In Europe, the Baby Food Market is heavily influenced by the region's strict regulations on food safety and labeling. This has led to a high level of trust among consumers for European baby food products. Additionally, cultural preferences for organic and natural ingredients have become increasingly important in this market. In countries like France, Germany, and the Netherlands, there is also a strong emphasis on sustainable and eco-friendly packaging. These unique factors contribute to the overall growth and success of the Baby Food Market in Europe, setting it apart from other global markets.

Underlying macroeconomic factors: The Baby Food Market within The Food market is heavily influenced by macroeconomic factors such as consumer spending, population growth, and government policies. In Europe, the market is driven by the increasing demand for healthy and organic baby food products, as well as the rising birth rate. Furthermore, favorable government initiatives and investments in healthcare infrastructure are also contributing to the market growth. On a global scale, the growing awareness about the importance of proper nutrition for infants and the increasing disposable income levels are expected to drive the market further. However, economic uncertainties and fluctuations in currency exchange rates may pose challenges to the market's growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.