Margarine - Europe | Statista Market Forecast

Revenue in the Margarine market amounts to US$6.63bn in 2024. The market is expected to grow annually by 5.01% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$5bn in 2024).
In relation to total population figures, per person revenues of US$7.85 are generated in 2024.
In the Margarine market, volume is expected to amount to 1.47bn kg by 2029. The Margarine market is expected to show a volume growth of 2.2% in 2025.0.
The average volume per person in the Margarine market is expected to amount to 1.60kg in 2024.

Definition:

Margarine is a butter substitute made from vegetable oils and contains a minimum of 80% fat. Margarine is typically less expensive and has less saturated fat than butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Regular margarine
Light or reduced-fat margarine
Soft margarine
Non-hydrogenated margarine
Cholesterol-free margarine
Vanaspati

Butter
Vegetable oils
Animal fats (e.g. lard)
Peanut butter
Out-of-home consumption

The Margarine Market within the Oils & Fats sector in Europe is experiencing minimal growth, influenced by factors such as shifting dietary preferences, increased competition from healthier alternatives, and rising consumer awareness about nutrition and ingredient transparency.

Customer preferences: Consumers in Europe are increasingly prioritizing plant-based diets, significantly impacting the Margarine Market within the Oils & Fats sector. This shift reflects a growing awareness of health, sustainability, and ethical considerations, particularly among younger demographics. Additionally, there is a rising demand for clean-label products, with consumers seeking transparency regarding ingredients and production practices. This trend is further amplified by cultural movements towards vegetarianism and veganism, prompting brands to innovate and cater to these evolving preferences for healthier and more sustainable options.

Trends in the market: In Europe, the Margarine Market is experiencing a surge in demand for plant-based alternatives, driven by consumers' increasing focus on health and sustainability. This trend is particularly prominent among younger generations who prioritize ethical eating habits. The popularity of clean-label products is also on the rise, as consumers seek transparency in ingredient sourcing and production methods. Consequently, brands are innovating to meet these evolving preferences, which may lead to greater competition and collaboration within the Oils & Fats sector, ultimately reshaping product offerings and market dynamics.

Local special circumstances: In Europe, the Margarine Market is shaped by diverse cultural culinary traditions and regional dietary preferences. Countries like France and Italy emphasize traditional cooking methods, influencing consumer attitudes towards margarine versus butter. Additionally, strict EU regulations on food labeling and health claims foster a climate of transparency, prompting brands to innovate with clean-label offerings. The push for sustainability is further accentuated by local initiatives aimed at reducing carbon footprints, compelling manufacturers to adopt eco-friendly practices and ingredients, thereby reshaping market dynamics.

Underlying macroeconomic factors: The Margarine Market within the Oils & Fats sector in Europe is significantly influenced by macroeconomic factors such as consumer spending patterns, health trends, and environmental policies. National economic health, reflected in GDP growth and disposable income levels, dictates consumer willingness to purchase premium margarine products. Additionally, fiscal policies that incentivize sustainable practices compel manufacturers to invest in eco-friendly production methods. Global economic trends, such as rising commodity prices and supply chain fluctuations, also impact raw material costs, affecting pricing strategies. Furthermore, increasing health awareness among consumers drives demand for healthier margarine options, aligning with the broader shift towards plant-based diets and wellness-focused products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.