Pet Food - Europe | Statista Market Forecast

Revenue in the Pet Food market amounts to US$42.82bn in 2024. The market is expected to grow annually by 4.21% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$60bn in 2024).
In relation to total population figures, per person revenues of US$50.74 are generated in 2024.
In the Pet Food market, volume is expected to amount to 15.38bn kg by 2029. The Pet Food market is expected to show a volume growth of 1.3% in 2025.0.
The average volume per person in the Pet Food market is expected to amount to 17.2kg in 2024.

Definition:

The Pet Food market covers food that has been specifically created to meet the nutritional requirements of domesticated animals, including dogs, cats, as well as feed products for other less common house pets such as rodents and reptiles. Various components that supply vital nutrients for the animal’s health and wellness are often included in pet food.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Dog food
Cat food
Food for other house pets (rodents, reptiles, birds etc)

Feeds for farm animals
Pet supplement
Out-of-home consumption

The Pet Food Market in Europe has seen minimal growth due to factors such as low consumer awareness, limited availability of online services, and strict regulations. Despite this, the market is expected to experience slow but steady growth in the coming years.

Customer preferences: As pet ownership continues to rise in Europe, there is a growing trend towards premium and specialized pet food products. This is driven by the increasing humanization of pets, with owners seeking the best possible nutrition for their furry companions. This has led to a rise in demand for natural and organic pet food options, as well as products tailored to specific dietary needs and health concerns. Additionally, with the rise of online shopping, e-commerce platforms have become a popular channel for consumers to purchase pet food, providing convenience and a wide range of options.

Trends in the market: In Europe, the pet food market is experiencing a rise in demand for natural and organic pet food products, driven by the increasing awareness of pet owners about the health benefits of such products. Additionally, there is a growing trend of personalized and customized pet food options, catering to specific dietary needs and preferences of pets. These trends are significant as they reflect the changing consumer preferences towards healthier and more tailored pet food options. As a result, industry stakeholders are investing in research and development to meet these demands, while also exploring e-commerce and direct-to-consumer channels to reach a wider customer base. This trajectory is expected to continue in the future, with potential implications such as increased competition and the need for innovation in product offerings.

Local special circumstances: In Europe, the Pet Food Market is heavily influenced by the region's diverse cultural and regulatory landscape. For instance, in Germany, there is a strong preference for natural and organic pet food, while in France, premium and gourmet pet food options are in high demand. Additionally, regulations on pet food ingredients vary across European countries, with some allowing certain additives and others banning them. These local factors greatly impact the product offerings and consumer preferences in the Pet Food Market in Europe, making it a unique and dynamic market to navigate.

Underlying macroeconomic factors: The Pet Food Market in Europe is heavily influenced by macroeconomic factors such as consumer spending habits, economic growth, and government policies. The region's strong economic growth has led to an increase in disposable income, allowing consumers to spend more on premium pet food products. Additionally, government policies promoting pet ownership and animal welfare have also contributed to the growth of the pet food market. Furthermore, the increasing trend of pet humanization, where pets are treated as family members, has also boosted the demand for high-quality and organic pet food products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.