Meat Substitutes - Europe

Europe

Highlights

Revenue in the Meat Substitutes market amounts to US$4.07bn in 2024. The market is expected to grow annually by 8.42% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$2bn in 2024).
In relation to total population figures, per person revenues of US$4.83 are generated in 2024.
In the Meat Substitutes market, volume is expected to amount to 343.20m kg by 2029. The Meat Substitutes market is expected to show a volume growth of 5.8% in 2025.0.
The average volume per person in the Meat Substitutes market is expected to amount to 0.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Meat Substitutes Market in Europe is facing subdued growth, influenced by factors such as changing consumer preferences and government regulations. Despite this, the market is expected to experience significant growth driven by increasing health consciousness and the convenience of meat-free options. With the growing popularity of plant-based diets, the Meat Market within The Food market is poised for strong growth in the region.

Customer preferences: As more consumers are becoming health-conscious and seeking alternative protein sources, the demand for meat substitutes has significantly increased in Europe. This trend is driven by a growing number of individuals adopting plant-based diets for ethical, environmental, and health reasons. Additionally, the rise of flexitarianism, where individuals reduce their meat consumption, has also contributed to the growth of the meat substitutes market. This shift towards more sustainable and healthier food choices is expected to continue in the coming years.

Trends in the market: In Europe, the Meat Substitutes Market within the Meat Market of The Food market is experiencing a surge in demand as consumers are increasingly adopting plant-based diets for health and environmental reasons. Additionally, there is a growing trend of incorporating meat substitutes in traditional meat-based dishes, further driving market growth. This trajectory is significant as it presents opportunities for industry stakeholders to expand their product offerings and cater to the changing consumer preferences. However, it also poses challenges for traditional meat producers who may see a decline in sales. In response, some companies are investing in or acquiring plant-based meat producers to stay competitive in the market. Overall, the rising popularity of meat substitutes in Europe is set to revolutionize the Meat Market within The Food market and shape the future of the industry.

Local special circumstances: In Europe, the Meat Substitutes Market is influenced by a growing demand for plant-based protein options, driven by health and environmental concerns. This trend is further supported by the rising vegan and vegetarian population in the region. Additionally, strict regulations on food safety and labeling play a significant role in shaping the market. These factors have led to the emergence of innovative and diverse meat substitute products, such as plant-based burgers and sausages, tailored to the European consumer preferences.

Underlying macroeconomic factors: The Meat Substitutes Market of the Meat Market within The Food market is significantly impacted by macroeconomic factors such as consumer purchasing power, government regulations, and shifting dietary preferences. Countries with strong economic growth and high disposable incomes are witnessing a rise in demand for plant-based protein alternatives. Additionally, stricter government regulations on meat production and concerns over sustainability are driving the growth of the Meat Substitutes Market in Europe. Changing consumer behavior towards healthier and more sustainable food choices is also a major factor contributing to the expansion of this market. As the global population continues to grow and concerns over environmental sustainability increase, the Meat Substitutes Market is expected to experience sustained growth in the coming years.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.