Prepared Baby Food - Europe

Europe

Revenue in the Prepared Baby Food market amounts to US$7.19bn in 2024. The market is expected to grow annually by 5.71% (CAGR 2024-2029).
In global comparison, most revenue is generated in Russia (US$2,829m in 2024).
In relation to total population figures, per person revenues of US$8.50 are generated in 2024.
In the Prepared Baby Food market, volume is expected to amount to 0.85bn kg by 2029. The Prepared Baby Food market is expected to show a volume growth of 3.5% in 2025.
The average volume per person in the Prepared Baby Food market is expected to amount to 0.8kg in 2024.

Key regions: United States, United Kingdom, South Korea, India, Russia

Market

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Analyst Opinion

The Prepared Baby Food Market in Europe has seen slow growth due to factors such as cautious consumer spending and competition from homemade baby food. Despite this, the market is driven by convenience and increasing health awareness, leading to steady growth.

Customer preferences: A growing number of European parents are prioritizing convenience and sustainability when selecting baby food options. This has led to a rise in demand for organic, natural, and locally sourced prepared baby food products. Additionally, there is a growing trend towards homemade baby food, as parents seek more control over the ingredients and nutritional content of their baby's diet. This shift towards a more conscious and personalized approach to baby food highlights the increasing importance of health and wellness in consumer decision-making.

Trends in the market: In Europe, the Prepared Baby Food Market within the Baby Food Market of The Food market is seeing a shift towards more organic and natural options. This trend is driven by the increasing consumer demand for healthier and more sustainable food options for their babies. Additionally, there is a growing awareness of the potential health benefits of organic baby food. As a result, industry players are investing in research and development to meet this demand, and retailers are expanding their organic baby food offerings. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need for innovative product offerings to stay relevant in the market.

Local special circumstances: In Europe, the Prepared Baby Food Market of the Baby Food Market within The Food market is heavily influenced by the region's strict regulations on food safety and labeling. This has led to a high demand for organic and natural baby food products, as well as a focus on traceability and transparency in the supply chain. Additionally, cultural factors such as the trend towards healthy and sustainable eating habits have also shaped the market, with an increasing demand for plant-based and vegetarian baby food options. These unique factors have contributed to a highly competitive and innovative market for prepared baby food in Europe.

Underlying macroeconomic factors: The Prepared Baby Food Market of the Baby Food Market within The Food market is also impacted by macroeconomic factors such as consumer purchasing power, government regulations, and overall economic stability. Countries with strong economies and supportive policies for the food industry are experiencing faster growth in the market, as consumers have higher disposable incomes and are more willing to spend on premium baby food products. Additionally, the growing trend of health-consciousness and the rise in working mothers are driving the demand for convenient and nutritious baby food options, leading to the overall growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.