Sweeteners - New Zealand | Statista Market Forecast

The Sweeteners Market in New Zealand's Food Market is experiencing stagnant growth, influenced by factors such as fluctuating consumer preferences towards healthier options, limited product offerings, and increasing competition among sub-markets. This has resulted in negligible growth for the overall market, with sub-markets like Honey and Artificial Sweeteners facing challenges in meeting consumer demands. Sugar remains the dominant sub-market, but is also impacted by the rising health consciousness among consumers.

Customer preferences: Consumers in New Zealand are becoming more health-conscious and are seeking healthier alternatives to traditional spreads and sweeteners. This trend is driven by a growing awareness of the negative health effects of excessive sugar consumption. As a result, there is an increasing demand for natural and low-calorie sweeteners, such as stevia and monk fruit extracts. Additionally, there is a rising interest in plant-based spreads and alternatives to traditional dairy products, driven by the growing number of individuals following a vegan or lactose-free diet.

Trends in the market: In New Zealand, the Spreads & Sweeteners Market within The Food market is seeing a shift towards healthier and more natural sweeteners, driven by consumer demand for clean label products. This trend is expected to continue, with manufacturers investing in research and development to create innovative and natural sweetener options. This could potentially lead to a decline in the use of artificial sweeteners and a rise in the use of natural alternatives. This trend aligns with the global movement towards healthier food options, and could have a significant impact on the Sweeteners Market, as well as the overall Food Market in New Zealand. Additionally, the rise of e-commerce and online shopping is providing new opportunities for Sweeteners Market players to reach a wider consumer base, as more consumers opt for online grocery shopping.

Local special circumstances: In New Zealand, the Spreads & Sweeteners Market within The Food market is heavily influenced by the country's agricultural sector. The use of natural, locally sourced ingredients is highly valued by consumers, leading to a demand for artisanal spreads and sweeteners. Additionally, the country's strict regulations on food labeling and packaging play a significant role in shaping the market. New Zealand's strong focus on sustainability and healthy living also drives the demand for natural and organic spreads and sweeteners, creating a unique market landscape.

Underlying macroeconomic factors: The Sweeteners Market of the Spreads & Sweeteners Market within The Food market in New Zealand is heavily influenced by macroeconomic factors such as consumer trends, government policies, and global economic conditions. With the rise in demand for healthier food options, consumers are increasingly turning towards natural sweeteners, leading to a shift away from artificial sweeteners. The New Zealand government's initiatives to promote healthy eating habits and reduce sugar consumption are also impacting the market. Moreover, the country's stable economic growth, low inflation rates, and favorable business environment have created a conducive market for the growth of the Sweeteners Market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.