Sweeteners - LATAM | Statista Market Forecast

The Sweeteners Market in LATAM is witnessing minimal growth, influenced by factors such as increasing health consciousness among consumers, adoption of digital technologies, and convenience offered by online health services. The sub-markets of Honey, Sugar, and Artificial Sweeteners play a key role in shaping the overall growth rate.

Customer preferences: As consumers become more health-conscious, there is a growing demand for natural and plant-based sweeteners in the Sweeteners Market of the Spreads & Sweeteners Market within The Food market. This trend is driven by a shift towards cleaner and healthier diets, fueled by cultural preferences for traditional ingredients and concerns about the environmental impact of artificial sweeteners. Additionally, the increasing prevalence of diabetes and obesity in LATAM has also led to a rise in demand for low-calorie and sugar-free options in the Sweeteners Market.

Trends in the market: In LATAM, there is a growing demand for natural sweeteners as consumers become more health-conscious. This trend is expected to continue as people seek healthier alternatives to traditional sugar. In addition, there is a rise in the use of artificial sweeteners in the region, especially in the beverage industry. This trend is driven by the increasing demand for low-calorie and sugar-free options. These trends have significant implications for sweetener manufacturers, who must innovate and diversify their product offerings to meet changing consumer preferences. Furthermore, this shift towards natural and artificial sweeteners has the potential to disrupt the traditional sugar market in LATAM, as consumers increasingly opt for healthier options. Industry stakeholders must stay abreast of these trends and adapt their strategies accordingly to remain competitive in the market.

Local special circumstances: In Latin America, the Sweeteners Market of the Spreads & Sweeteners Market within The Food market is heavily influenced by governmental regulations and cultural preferences. In countries like Mexico, the demand for low-calorie sweeteners is high due to the rising prevalence of diabetes. In Brazil, the use of natural sweeteners like stevia is popular due to the country's large production of the plant. Additionally, the growing health consciousness among consumers in the region has led to an increase in demand for natural and organic sweeteners.

Underlying macroeconomic factors: The growth of the Spreads & Sweeteners Market within The Food market is heavily influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. Countries with strong economic growth and stable fiscal policies are witnessing higher demand for spreads and sweeteners, as consumers have more disposable income to spend on these products. On the other hand, regions with economic instability and weak fiscal policies are experiencing slower market growth due to lower consumer purchasing power. Additionally, increasing health consciousness and the rising prevalence of chronic diseases globally are driving the demand for healthier, natural sweetener options in the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.