Sweeteners - APAC | Statista Market Forecast

The Sweeteners Market in APAC is facing subdued growth, influenced by factors such as shifting consumer preferences towards healthier options, increasing regulations on sugar intake, and the availability of alternative natural sweeteners like honey. The market's growth is also impacted by the rising demand for artificial sweeteners due to their low-calorie content and increasing use in various food and beverage products. Despite these challenges, the Sweeteners Market in APAC is expected to experience significant growth due to the increasing demand for healthier and convenient food options.

Customer preferences: Consumers in APAC are becoming more health-conscious and are actively seeking out healthier food options, including spreads and sweeteners with natural and low-calorie ingredients. This trend is driven by the rise of chronic diseases and concerns about obesity, leading to a growing demand for sugar substitutes. Additionally, the increasing popularity of Western diets in the region has also contributed to the adoption of low-sugar options in spreads and sweeteners. This shift towards healthier choices is also influenced by the rise of organic and clean-label products, as consumers become more aware of the environmental and health impacts of their food choices.

Trends in the market: In APAC, the Sweeteners Market of the Spreads & Sweeteners Market within The Food market is experiencing a surge in demand for natural and plant-based sweeteners, driven by increasing consumer awareness of health and wellness. This trend is expected to continue, with consumers becoming more conscious of their sugar intake and seeking healthier alternatives. Additionally, the implementation of sugar taxes in countries like Thailand and Vietnam is further fueling the demand for low-calorie sweeteners. This presents opportunities for industry stakeholders to capitalize on the growing market for healthier sweeteners.

Local special circumstances: In China, the Spreads & Sweeteners Market is heavily influenced by the country's large population and changing dietary habits. The growing middle class and urbanization have led to a demand for more convenient and healthy food options, spurring the growth of natural and low-calorie sweeteners. Additionally, the government's efforts to reduce sugar consumption and promote healthy eating have also contributed to the market's growth. In Japan, the market is driven by an aging population and increasing health consciousness, leading to a higher demand for sugar-free and low-calorie sweeteners in food products. The country's strict regulations on food additives have also influenced the market, with a preference for natural and organic sweeteners.

Underlying macroeconomic factors: The Sweeteners Market of the Spreads & Sweeteners Market within The Food market is influenced by various macroeconomic factors in the APAC region. One of the key drivers is the growing awareness and concern about health and wellness among consumers, leading to an increased demand for natural and low-calorie sweeteners. Additionally, favorable government policies and investments in the food industry, along with the increasing disposable income and changing dietary preferences of the population, are also contributing to the growth of the market. However, factors such as fluctuations in raw material prices, regulatory challenges, and the impact of the COVID-19 pandemic on supply chains and consumer behavior are potential restraints for market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.