Spreads - GCC

  • GCC
  • Revenue in the Spreads market amounts to US$955.20m in 2024. The market is expected to grow annually by 3.91% (CAGR 2024-2029).
  • In global comparison, most revenue is generated in China (US$19,050m in 2024).
  • In relation to total population figures, per person revenues of US$15.82 are generated in 2024.
  • In the Spreads market, volume is expected to amount to 191.70m kg by 2029. The Spreads market is expected to show a volume growth of 1.9% in 2025.
  • The average volume per person in the Spreads market is expected to amount to 2.9kg in 2024.

Key regions: Canada, Philippines, China, Spain, India

 
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Analyst Opinion

The Spreads Market within The Food market in GCC is experiencing minimal growth due to various factors, such as changing consumer preferences and the availability of healthier alternatives. While Jams & Marmalades, Chocolate Spreads, and Peanut Butter sub-markets remain popular, their growth is hindered by health concerns and competition from other spreads. Additionally, the market is impacted by the increasing focus on sustainable and organic products, as well as the rise of e-commerce platforms for food products.

Customer preferences:
As consumers become more health-conscious and seek out healthier food options, the Spreads Market of the Spreads & Sweeteners Market within The Food market is seeing a rise in demand for natural and organic spreads and sweeteners. This trend is driven by a growing awareness of the negative effects of artificial ingredients and a desire for clean label products. Additionally, there has been a shift towards plant-based spreads and sweeteners, catering to the increasing number of consumers following a vegan or vegetarian diet.

Trends in the market:
In the GCC and Spreads Market of the Spreads & Sweeteners Market within The Food market, there is a growing trend towards healthier options, with consumers increasingly demanding spreads and sweeteners made from natural ingredients. This trend is driven by a rising awareness of the health benefits of natural products and a desire for transparency and sustainability. As a result, companies in the industry are investing in research and development to create innovative, natural alternatives to traditional spreads and sweeteners. This trend is expected to continue, with potential implications for industry stakeholders such as increased competition and the need for strategic partnerships to access new markets and technologies.

Local special circumstances:
In the GCC and Spreads Market of the Spreads & Sweeteners Market within The Food market, the demand for organic and natural spreads is on the rise due to the region's focus on healthy eating and sustainability. Additionally, the strict regulations on food labeling and ingredients are influencing consumer choices and driving the market towards healthier options. In contrast, the spreads market in Europe is driven by convenience and indulgence, with a wide variety of flavors and packaging options catering to different tastes and preferences. Moreover, the cultural preference for spreads as a breakfast staple in Europe differs from the use of spreads as a condiment in the GCC region, leading to different product offerings and marketing strategies.

Underlying macroeconomic factors:
The Spreads Market of the Spreads & Sweeteners Market within The Food market is heavily influenced by macroeconomic factors such as changing consumer preferences, rising disposable incomes, and shifting dietary trends. In countries with robust economic growth and stable political environment, there is a higher demand for premium and healthier spreads and sweeteners. On the other hand, regions with slower economic growth and volatile political climate may see a shift towards more affordable and traditional spreads and sweeteners. Moreover, the increasing awareness about health and wellness is also driving the demand for natural and organic spreads and sweeteners, leading to market growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Overview

  • Revenue
  • Volume
  • Price
  • Sales Channels
  • Global Comparison
  • Analyst Opinion
  • Methodology
  • Key Market Indicators
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