Non-Alcoholic Drinks - GCC

The Non-Alcoholic Drinks market in GCC is experiencing significant growth and development. Customer preferences in the GCC region are shifting towards healthier beverage options, driving the demand for non-alcoholic drinks. Consumers are becoming more health-conscious and are actively seeking beverages that are low in sugar, natural, and free from artificial additives. This trend is in line with the global movement towards healthier lifestyles and the increasing awareness of the negative health effects of sugary drinks. As a result, there is a growing demand for non-alcoholic drinks such as bottled water, fruit juices, and herbal teas. Trends in the market show a strong focus on innovation and product diversification. Beverage companies in the GCC region are constantly introducing new flavors, ingredients, and packaging formats to cater to the evolving tastes and preferences of consumers. This includes the introduction of functional beverages that offer additional health benefits, such as energy drinks infused with vitamins and minerals. Additionally, there is a growing trend towards premium and artisanal non-alcoholic drinks, with consumers willing to pay a higher price for unique and high-quality products. Local special circumstances in the GCC region play a significant role in the development of the non-alcoholic drinks market. The hot climate and high temperatures in the region create a constant demand for refreshing and hydrating beverages. This has led to a strong market for bottled water and soft drinks, as consumers seek to quench their thirst and stay hydrated. Furthermore, the GCC region has a large expatriate population, which has resulted in a diverse consumer base with different cultural preferences and tastes. This diversity has created opportunities for beverage companies to introduce new flavors and products that cater to the specific needs and preferences of different consumer groups. Underlying macroeconomic factors also contribute to the growth of the non-alcoholic drinks market in the GCC region. The region has experienced steady economic growth and rising disposable incomes, which has increased consumer purchasing power. This has led to an increase in consumer spending on non-alcoholic beverages, as consumers have more disposable income to allocate towards their preferred beverage choices. Additionally, the GCC region has a young and growing population, which further drives the demand for non-alcoholic drinks. In conclusion, the Non-Alcoholic Drinks market in GCC is developing due to shifting customer preferences towards healthier options, trends in innovation and product diversification, local special circumstances such as the hot climate and diverse consumer base, and underlying macroeconomic factors such as economic growth and rising disposable incomes.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.