Home & Laundry Care - GCC | Statista Market Forecast

The Home & Laundry Care market in the GCC region is projected to generate a revenue of US$2.94bn by the year 2024.
This market is anticipated to witness an annual growth rate of 3.45% (CAGR 2024-2029).
Among the different segments within this market, Laundry Care holds the largest share with a market volume of US$1.81bn in 2024.
In terms of global comparison, United States leads the way in revenue generation, with an estimated amount of US$32bn in 2024.
When considering the population figures, the per person revenue generated in 2024 is approximately US$48.75.
Online sales are expected to contribute 16.3% of the total revenue in the Home & Laundry Care market by the year 2024.
The home and laundry care market in the GCC is experiencing a surge in demand for eco-friendly and sustainable products.

Definition:

The Home & Laundry Care market covers cleaning products used for private households. This market only takes into account consumable detergents for use in private households (B2C). Auxiliary cleaning equipment (e.g., mops and brooms) are not included. Professional products for industry use or household cleaning services (B2B) have also not been included.

Structure:

Home & Laundry consists of 4 different markets:

The Laundry Care covers all detergents purchased by consumers that are intended for the care of textiles in the form of powder, tabs, or liquids.
The Household market covers all consumer products used for the cleaning of surfaces, windows, and toilets.
The Dishwashing Detergents cover cleaning products used for washing up and cleaning dishes and cutlery. Both detergents for dishwashers and hand dishwashing detergents in liquid, powder, or tab form are included in this market.
The Polishes, Room Scents & Insecticides cover several specialty cleaning products for narrowly defined niche uses. The market includes polishes for shoes, floor, furniture, and coach care, along with room deodorants and household insecticides..

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

Laundry detergents
Household cleaners
Dishwashing detergents
Specialty products (polishes, room scents, household insecticides)
Cleaning products for private consumers (B2C)

Cleaning equipment (e.g. mops or cleaning cloths)
Cleaning services (laundry services, house cleaning)
Professional products for bulk consumers (B2B)

The Home & Laundry Care market in GCC is witnessing mild growth, influenced by shifting consumer preferences towards eco-friendly products, increased focus on hygiene, and the rising availability of innovative cleaning solutions tailored to local needs.

Customer preferences: Consumers in the GCC Home & Laundry Care market are increasingly prioritizing eco-friendly products, reflecting a growing awareness of sustainability and environmental impact. Additionally, the rise in health-consciousness has led to a heightened demand for disinfecting and antimicrobial cleaning solutions, particularly in the wake of heightened hygiene concerns. Furthermore, as urbanization continues and lifestyles become busier, there is a noticeable preference for multi-purpose and convenience-driven cleaning products that cater to the fast-paced lives of modern consumers.

Trends in the market: In the GCC Home & Laundry Care market, the trend towards eco-friendly products is gaining momentum, as consumers increasingly seek sustainable cleaning solutions that minimize environmental impact. Concurrently, there is a rising demand for disinfecting and antimicrobial products, driven by heightened health consciousness in the wake of recent global health crises. Additionally, urbanization is reshaping consumer preferences, with a marked shift towards multi-purpose and convenience-oriented cleaning products that meet the needs of fast-paced lifestyles. These trends are significant as they compel industry stakeholders to innovate and adapt their product offerings, ensuring compliance with sustainability standards while addressing evolving consumer expectations for efficacy and convenience.

Local special circumstances: In the GCC Home & Laundry Care market, unique cultural factors such as the emphasis on hospitality influence consumer preferences for cleaning products that are both effective and pleasant-smelling. Geographically, the region's hot and humid climate creates a demand for products that offer superior antimicrobial properties to combat mold and bacteria. Additionally, stringent regulatory standards regarding chemical safety and environmental impact drive manufacturers to innovate, ensuring compliance while catering to the growing consumer base that prioritizes sustainability in their purchasing decisions.

Underlying macroeconomic factors: The Home & Laundry Care market in the GCC is shaped by macroeconomic factors including economic diversification efforts, consumer spending patterns, and regulatory frameworks. As countries in the region seek to reduce their dependence on oil, investments in the non-oil sector, including manufacturing and retail, are rising, boosting market growth. Additionally, higher disposable incomes and urbanization are driving demand for premium cleaning products. Fiscal policies promoting sustainability encourage manufacturers to innovate in eco-friendly formulations. Furthermore, global trends towards health and hygiene heighten consumer awareness, leading to increased demand for effective and safe cleaning solutions aligned with these evolving standards.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on home and laundry care products. The market encompasses cleaning products designed for private households, including laundry care, household cleaners, dishwashing detergents, and polishes, room scents & insecticides.

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, international institutions, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, regression analysis and Monte Carlo simulations are particularly suited for forecasting in the Home and Laundry Care market, due to the unpredictable variability and complex dynamics in consumer behavior and product adoption. The main drivers are GDP and consumer spending.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Consumers’ interest in cleaning supplies has kept on growing in the last few years. As awareness on the importance of good hygiene practices increases, so does the revenue of the global home and laundry care market, which was estimated to add up to nearly 200 billion U.S. dollars in 2024 and to grow to over 230 billion U.S. dollars by 2029. The United States is the leading region in the market, having recorded over 30 billion U.S. dollars in revenues as of 2023, followed by China and India.