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  4. Spreads & Sweeteners

Spreads - G7

G7
  • Revenue in the Spreads market amounts to US$14.74bn in 2024. The market is expected to grow annually by 3.14% (CAGR 2024-2029).
  • In global comparison, most revenue is generated China (US$19bn in 2024).
  • In relation to total population figures, per person revenues of US$18.93 are generated in 2024.
  • In the Spreads market, volume is expected to amount to 2.32bn kg by 2029. The Spreads market is expected to show a volume growth of 1.3% in 2025.0.
  • The average volume per person in the Spreads market is expected to amount to 2.8kg in 2024.

Definition:

The Spreads market covers food products that are intended to be spread over other foods, such as bread. Spreads typically have a semi-solid or creamy texture and are available in a wide range of flavors, such as jam, marmalade, and peanut butter.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

In-Scope

  • Jams and marmalades
  • Chocolate spreads
  • Peanut butter

Out-Of-Scope

  • Other bread spreads, such as cream cheese
  • Honey
  • Compotes
  • Out-of-home consumption

Revenue

Notes: Data was converted from local currencies using average exchange rates of the respective year.

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Volume

Most recent update: Sep 2024

Source: Statista Market Insights

Most recent update: Sep 2024

Source: Statista Market Insights

Price

Most recent update: Sep 2024

Source: Statista Market Insights

Sales Channels

Most recent update: Nov 2024

Source: Statista Market Insights

Global Comparison

Most recent update: Sep 2024

Source: Statista Market Insights

Analyst Opinion

The Spreads Market in The Food market of G7 has shown negligible growth due to factors such as changing consumer preferences, health concerns, and competition from alternative spreads. The sub-markets of Jams & Marmalades, Chocolate Spreads, and Peanut Butter have influenced the overall market's growth rate.

Customer preferences:
With the growing health consciousness among consumers, there has been a rise in demand for healthier and more natural spreads. This trend is driven by a shift towards more sustainable and clean-label foods. Additionally, there is a growing preference for plant-based spreads, reflecting the increasing number of individuals adopting flexitarian and vegan diets. Furthermore, consumers are looking for spreads with reduced sugar content, leading to the emergence of alternative sweeteners such as stevia and monk fruit extract in the spreads market.

Trends in the market:
In the G7 countries, the Spreads Market of the Spreads & Sweeteners Market within The Food market is experiencing a shift towards healthier options. This trend is driven by increasing consumer awareness and demand for natural and organic ingredients. As a result, manufacturers are investing in research and development to create healthier spreads using alternative sweeteners and natural ingredients. This trend is expected to continue in the coming years, as consumers become more health-conscious and seek out healthier options in their food choices. This shift towards healthier spreads has significant implications for industry stakeholders, as they must adapt their products and marketing strategies to meet the changing demands of consumers. Additionally, this trend presents opportunities for new players to enter the market with innovative and healthier products, creating competition for established brands. Overall, the trajectory of this trend is towards a more health-focused and competitive Spreads Market within the Spreads & Sweeteners Market within The Food market, making it vital for industry stakeholders to stay informed and adapt to changing consumer preferences.

Local special circumstances:
In the G7 countries, the Spreads & Sweeteners Market within The Food market is influenced by unique local factors. In Japan, the market is driven by the cultural preference for sweet spreads and the increasing demand for healthier alternatives. In the United States, the market is shaped by regulatory policies promoting clean label and organic products. In Germany, the market is driven by the growing trend towards plant-based and vegan spreads. In France, the market is influenced by the strong tradition of artisanal and gourmet spreads. In Italy, the market is driven by the demand for high-quality spreads made with locally-sourced ingredients. In the United Kingdom, the market is shaped by the growing popularity of spreads made with natural sweeteners like honey and maple syrup.

Underlying macroeconomic factors:
The Spreads Market of the Spreads & Sweeteners Market within The Food market is greatly impacted by macroeconomic factors in the G7 countries. As global economic trends shift, consumers are becoming more health-conscious and are seeking healthier alternatives to traditional spreads and sweeteners. This shift in consumer preferences has led to an increase in demand for natural and low-calorie options. Furthermore, the national economic health of these countries plays a significant role in market performance, as stronger economies often have a higher disposable income, allowing for more spending on premium products like organic and artisanal spreads and sweeteners. Fiscal policies, such as taxes on sugary products, also influence the market by incentivizing consumers to opt for healthier options. Additionally, other relevant financial indicators, such as inflation rates and exchange rates, can impact the cost of raw materials and production, ultimately affecting the prices of spreads and sweeteners in the market. Overall, the Spreads Market in the G7 countries is heavily influenced by macroeconomic factors, which shape consumer preferences and purchasing power.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Key Market Indicators

Notes: Based on data from IMF, World Bank, UN and Eurostat

Most recent update: Sep 2024

Source: Statista Market Insights

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