Tomato Ketchup - Namibia | Statista Market Forecast

Revenue in the Tomato Ketchup market amounts to US$5.77m in 2024. The market is expected to grow annually by 6.13% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$6bn in 2024).
In relation to total population figures, per person revenues of US$2.18 are generated in 2024.
In the Tomato Ketchup market, volume is expected to amount to 2.84m kg by 2029. The Tomato Ketchup market is expected to show a volume growth of 3.2% in 2025.0.
The average volume per person in the Tomato Ketchup market is expected to amount to 1.0kg in 2024.

Definition:

The Tomato Ketchup market covers sauces that are largely derived from tomatoes. It is frequently used as the foundation for other sauces as well as a topping or component in many different types of food, including pasta, pizza, and soups.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Tomato ketchup
Tomato-based sauces similar to ketchup
Tomato sauces
Sieved tomatoes
No added sugar tomato ketchup, flavored tomato ketchup

Other sauces (e.g. chutneys, soya sauce, mayonnaise, mustard)
Out-of-home consumption

The Tomato Ketchup Market in Namibia has seen minimal growth due to various factors such as slow adoption of digital technologies, low health awareness among consumers, and limited access to online services. These factors have impacted the market's growth rate, leading to slower expansion in the Sauces & Spices sector within the overall Food Market.

Customer preferences: Consumers in Namibia are gravitating towards healthier and more natural alternatives, leading to a rise in the demand for organic and locally sourced tomato ketchup. This trend is driven by a growing awareness and preference for sustainable and ethical food choices. Additionally, the rise in health-consciousness and the desire for clean label products is also fueling the demand for all-natural tomato ketchup options.

Trends in the market: In Namibia, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market is experiencing a trend towards healthier and more natural options. Consumers are increasingly seeking out ketchup made with natural ingredients and no added preservatives. This is driven by a growing awareness of the health risks associated with processed foods and a desire for more authentic and sustainable products. As a result, industry stakeholders are investing in research and development to meet this demand and stay competitive in the market. This trend is expected to continue, with potential implications for the market including a shift towards clean label products and increased competition among brands to offer healthier options.

Local special circumstances: In Namibia, the Tomato Ketchup Market of the Sauces & Spices Market within The Food market has seen steady growth due to the country's rapidly developing tourism industry. The demand for local cuisine has led to a rise in the use of tomato ketchup in traditional Namibian dishes. Additionally, the government's focus on promoting local food production has resulted in favorable regulations for domestic ketchup manufacturers, driving the market's growth.

Underlying macroeconomic factors: The Tomato Ketchup Market of the Sauces & Spices Market within The Food market in Namibia is greatly impacted by macroeconomic factors such as global economic trends and national economic health. With the country's stable economic growth and favorable investment climate, Namibia has become an attractive market for foreign investors. Furthermore, the government's fiscal policies aimed at promoting domestic production and consumption have also contributed to the growth of the tomato ketchup market. However, challenges such as infrastructure limitations and high import costs may hinder market growth. Additionally, the rising demand for convenience foods and the increasing trend of eating out are driving the demand for tomato ketchup in Namibia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.