Other Sauces - ASEAN

ASEAN

Highlights

Revenue in the Other Sauces market amounts to US$15.28bn in 2024. The market is expected to grow annually by 6.93% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$38bn in 2024).
In relation to total population figures, per person revenues of US$22.11 are generated in 2024.
In the Other Sauces market, volume is expected to amount to 5.38bn kg by 2029. The Other Sauces market is expected to show a volume growth of 4.7% in 2025.0.
The average volume per person in the Other Sauces market is expected to amount to 6.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Other Sauces Market in ASEAN is experiencing minimal growth, influenced by factors like low consumer awareness and limited availability of online services. Despite this, the market is gradually expanding due to increasing demand for traditional and ethnic sauces.

Customer preferences: As consumer tastes become more globalized, there is a growing demand for authentic flavors and ingredients in the ASEAN and Other Sauces Market of the Sauces & Spices Market within The Food market. This is reflected in the rising popularity of ethnic sauces such as sriracha, gochujang, and harissa. Additionally, with the increasing focus on health and wellness, there is a growing demand for healthier sauce options, such as low-sodium and all-natural varieties. This trend is also influenced by the increasing number of health-conscious consumers in the region.

Trends in the market: In Southeast Asia, the Other Sauces Market of the Sauces & Spices Market within The Food market is experiencing a surge in demand for healthier and more natural ingredients. Consumers are increasingly opting for sauces made from natural ingredients, such as herbs and spices, rather than artificial additives. This trend is driven by a growing focus on health and wellness, as well as a desire for more authentic and traditional flavors. Industry stakeholders are adapting to this trend by incorporating more natural ingredients in their products and highlighting their health benefits. This shift towards healthier options has the potential to reshape the market and drive innovation in the region.

Local special circumstances: In Indonesia, the Other Sauces Market is heavily influenced by the country's rich culinary heritage and diverse local ingredients. The use of traditional sauces, such as kecap manis and sambal, is deeply ingrained in Indonesian cuisine and continues to drive the demand for these sauces in the market. Additionally, the government's support for local producers and efforts to promote Indonesian food products globally have further boosted the growth of the Other Sauces Market in the country.

Underlying macroeconomic factors: The Other Sauces Market of the Sauces & Spices Market within The Food market is greatly impacted by macroeconomic factors. One such factor is the overall economic health of the country, as it affects consumer purchasing power and demand for sauces. Additionally, fiscal policies, such as tariffs and trade agreements, can impact the availability and cost of ingredients used in sauces production. Furthermore, global economic trends, such as shifting consumer preferences and changing food consumption patterns, can also influence market performance. Lastly, investment in food processing and packaging infrastructure can play a significant role in the growth of the Other Sauces Market, as it affects production and distribution capabilities.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.