Processed Meat - Switzerland | Statista Market Forecast

Revenue in the Processed Meat market amounts to US$3.65bn in 2024. The market is expected to grow annually by 4.18% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$412.50 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 139.90m kg by 2029. The Processed Meat market is expected to show a volume growth of 2.8% in 2025.0.
The average volume per person in the Processed Meat market is expected to amount to 14.0kg in 2024.

Definition:

The Processed Meat market covers all types of meats that have either been smoked, salted, cured, or given chemical preservatives. The market is splitted into three submarkets: ham & bacon, sausages, and cold & roast meat products.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Cured and prepared meat products and sausages
Bacon
Salami

Fresh meat
Meat-based ready-to-eat meals
pâté
Burger patties, meatball
Out-of-home consumption

The Processed Meat Market in Switzerland is experiencing slow growth, impacted by factors such as health-conscious consumers and increasing demand for plant-based options. The sub-markets of Ham & Bacon, Sausages, and Cold & Roast Meat Products all play a role in shaping the overall market. Additionally, rising concerns over the environmental impact of meat production may also contribute to the market's negligible growth.

Customer preferences: Consumers in Switzerland are becoming more health-conscious and are increasingly turning towards plant-based and organic alternatives in the processed meat market. This trend is driven by growing concerns over the environmental impact of meat production and the health benefits of plant-based diets. Additionally, the rise of flexitarianism and the increasing number of vegetarians and vegans in Switzerland have also contributed to the shift towards plant-based processed meats. This has led to a surge in demand for plant-based meat substitutes and alternative protein sources, such as tofu and tempeh, in the country.

Trends in the market: In Switzerland, the Processed Meat market is seeing a rise in demand for healthier and more sustainable options. There is a growing trend of plant-based alternatives and organic products, as consumers become more health-conscious and environmentally aware. This shift is significant for industry stakeholders, as it requires them to adapt to changing consumer preferences and invest in innovative solutions. The trajectory of these trends is expected to continue, with potential implications including a shift towards more sustainable practices and increased competition among market players.

Local special circumstances: In Switzerland, the Processed Meat market is heavily influenced by the country's cultural and regulatory landscape. As a nation known for its love of quality and tradition, the Swiss have a strong preference for locally-sourced, natural ingredients in their food. This translates to the Processed Meat Market, where consumers are increasingly seeking out products with clean labels and minimal processing. Additionally, the country has strict regulations on food labeling and safety, which further shapes the market dynamics. The high demand and willingness to pay for premium and artisanal processed meat products make Switzerland a unique market compared to others in the industry.

Underlying macroeconomic factors: The Processed Meat Market of the Meat Market within The Food market in Switzerland is subject to various macroeconomic factors. The country's strong economic health and stable fiscal policies have contributed to the growth of the market. In addition, Switzerland's high per capita income and consumer spending power have created a favorable environment for the consumption of processed meat products. Furthermore, the country's strong investment in food technology and production has resulted in the development of advanced and innovative processing techniques, which have also positively impacted the market. However, increasing health concerns and the rise of vegetarian and vegan diets may pose challenges to the market's growth in the future.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.