Alcoholic Drinks - Switzerland | Statista Market Forecast

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Alcoholic Drinks market amounts to US$4.9bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$7.3bn in 2024.
Revenue, combined amounts to US$12.2bn in 2024.
The revenue, at home is expected to grow annually by -0.20% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated China (US$208bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$558.00 are generated in 2024.
In the Alcoholic Drinks market, volume, at home is expected to amount to 482.6m L by 2024.
Volume, out-of-home is expected to amount to 205.0m L in 2024.
Volume, combined is expected to amount to 687.6m L in 2024.
The Alcoholic Drinks market is expected to show a volume growth, at home of -1.4% in 2025.0.
The average volume per person, at home in the Alcoholic Drinks market is expected to amount to 54.52L in 2024.

Definition:

The Alcoholic Drinks market includes all alcoholic beverages that are produced by fermentation or distillation.

Structure:

The Alcoholic Drinks market is divided into 5 markets:

The Beer market encompasses fermented beverages based on malt. The Beer market is further divided into the markets Alcoholic Beer and Non-Alcoholic Beer.
The Spirits market encompasses alcoholic beverages that are produced through the distillation of wine, fermented fruits, or grains. It contains the Whisky, Vodka, Rum, Gin, Brandy, Soju, Tequila, and Liqueurs & Other Spirits markets.
The Wine market encompasses all fermented juices made from grapes. The Wine market is further divided into Still Wine (Red Wine, White Wine, and Rosé Wine), Sparkling Wine, and Fortified Wine.
The Cider, Perry & Rice Wine market encompass all wines made from fruits other than grapes, grains, or other plants.
The Hard Seltzer market encompasses alcoholic beverages made with carbonated water, alcohol, and often fruit flavoring.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Anheuser-Busch InBev (e.g., Corona, Bud Light, and Michelob), Diageo (e.g., Johnnie Walker, Guinness, and Tanqueray), Heineken, and Molson Coors.

Alcoholic & Non-Alcoholic Beer
Wine
Spirits
Cider, Perry and Rice Wines
Hard Seltzer

Non-Alcoholic Beverages derived from Wine or Spirits

The Alcoholic Drinks market in Switzerland has been experiencing significant growth in recent years.

Customer preferences: Switzerland is known for its high quality and diverse range of alcoholic beverages. Swiss consumers have a preference for premium and craft alcoholic drinks, including wine, beer, and spirits. They value products that are made with traditional methods and have a strong focus on quality and authenticity. This has led to an increase in demand for locally produced alcoholic drinks, as well as imported products from renowned wine and spirits regions around the world.

Trends in the market: One of the key trends in the Alcoholic Drinks market in Switzerland is the growing popularity of craft beer. Swiss consumers have developed a taste for unique and flavorful beers, leading to an increase in the number of microbreweries and craft beer bars across the country. This trend is driven by a desire for variety and a more personalized drinking experience. Another trend in the market is the rising demand for premium spirits and cocktails. Swiss consumers are becoming more adventurous in their drinking habits and are willing to try new and innovative cocktails made with high-quality spirits. This trend is also influenced by the growing cocktail culture in Switzerland, with an increasing number of bars and restaurants offering a wide selection of creative and well-crafted cocktails.

Local special circumstances: Switzerland has a strong tradition of wine production, with several renowned wine regions such as Valais and Vaud. Swiss wines are highly regarded for their quality and unique characteristics. The domestic wine industry has been thriving, with a focus on producing small quantities of high-quality wines. Swiss consumers have a strong preference for local wines, which has contributed to the growth of the domestic wine market. Another special circumstance in Switzerland is the strict regulations and high taxes on alcoholic beverages. The Swiss government imposes high taxes on alcoholic drinks, making them relatively expensive compared to other countries. This has led to a higher demand for premium and high-end alcoholic beverages, as consumers are willing to pay more for quality products.

Underlying macroeconomic factors: The strong economy and high disposable income levels in Switzerland have contributed to the growth of the Alcoholic Drinks market. Swiss consumers have a higher purchasing power and are willing to spend more on premium and high-quality alcoholic beverages. Additionally, the country's tourism industry plays a significant role in driving the demand for alcoholic drinks, as tourists often seek out local and traditional products. In conclusion, the Alcoholic Drinks market in Switzerland is experiencing growth due to customer preferences for premium and craft beverages, the rising popularity of craft beer and cocktails, the strong tradition of wine production, strict regulations and high taxes on alcoholic beverages, and the underlying macroeconomic factors such as a strong economy and high disposable income levels.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The alcoholic beverage market is recovering after several years of downturn. Larger forces like the COVID-19 pandemic, the Russian invasion of Ukraine and the ensuing inflation have either been resolved or accepted as part of the current market environment. Regional conditions vary as consumers in some areas of the world are changing their alcohol preferences while other regions are continuing to feel the effects of less discretionary spending from consumers.