Non-Alcoholic Drinks - Switzerland

The Non-Alcoholic Drinks market in Switzerland has been experiencing significant growth in recent years. Customer preferences for healthier and more natural beverage options, combined with local special circumstances and underlying macroeconomic factors, have contributed to this trend. Customer preferences in Switzerland have shifted towards healthier beverage options in recent years. Consumers are increasingly conscious of their health and well-being, and are actively seeking out drinks that are low in sugar and artificial ingredients. This has led to a rise in demand for natural and organic beverages, such as fruit juices, herbal teas, and flavored water. In addition, there is a growing interest in functional beverages that offer specific health benefits, such as probiotic drinks and energy-boosting beverages. These changing preferences have created opportunities for both local and international brands to introduce innovative and healthier non-alcoholic drink options to the Swiss market. The trend towards healthier beverage options is not unique to Switzerland, but is part of a global shift towards healthier lifestyles. As consumers become more health-conscious, the demand for non-alcoholic drinks that are low in sugar, calories, and artificial ingredients is expected to continue to grow. This presents a significant opportunity for companies operating in the non-alcoholic drinks market to develop and market products that cater to these changing consumer preferences. In addition to customer preferences, there are also local special circumstances that have contributed to the growth of the non-alcoholic drinks market in Switzerland. The country has a strong tradition of producing high-quality beverages, such as mineral water and fruit juices. Swiss consumers have a preference for locally produced products, and this has created a market for Swiss-made non-alcoholic drinks. Furthermore, Switzerland is known for its clean and pure water sources, which is a key ingredient in many non-alcoholic beverages. This has further contributed to the popularity of non-alcoholic drinks in the country. Underlying macroeconomic factors have also played a role in the development of the non-alcoholic drinks market in Switzerland. The country has a high standard of living and a strong economy, which has led to increased disposable income and greater purchasing power among consumers. This has allowed consumers to spend more on premium and higher-priced non-alcoholic drinks. In addition, Switzerland is a popular tourist destination, attracting visitors from around the world. The demand for non-alcoholic drinks among tourists has further contributed to the growth of the market. Overall, the Non-Alcoholic Drinks market in Switzerland is experiencing growth due to changing customer preferences for healthier and more natural beverage options, local special circumstances that support the production and consumption of non-alcoholic drinks, and underlying macroeconomic factors such as a high standard of living and increased disposable income. As these trends continue to evolve, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.