Non-Alcoholic Drinks - Switzerland

Revenue, at home (e.g., revenue generated in supermarkets and convenience stores) in the Non-Alcoholic Drinks market amounts to US$3.25bn in 2024.
Revenue, out-of-home (e.g., revenue generated in restaurants and bars) amounts to US$3.62bn in 2024.
Revenue, combined amounts to US$6.88bn in 2024.
The revenue, at home is expected to grow annually by 1.35% (CAGR 2024-2029).
In global comparison, most revenue, at home is generated United States (US$216bn in 2024).
In relation to total population figures, the average revenue per capita, at home of US$367.70 are generated in 2024.
In the Non-Alcoholic Drinks market, volume, at home is expected to amount to 1.81bn L by 2024.
Volume, out-of-home is expected to amount to 230.60m L in 2024.
Volume, combined is expected to amount to 2.04bn L in 2024.
The Non-Alcoholic Drinks market is expected to show a volume growth, at home of -0.6% in 2025.0.
The average volume per person, at home in the Non-Alcoholic Drinks market is expected to amount to 204.50L in 2024.

Definition:

The Non-Alcoholic Drinks market includes all beverages without alcohol. The beverages combined in this market are also often called liquid refreshment beverages (LRB). Not included are Hot Drinks, powdered drink mixes, and syrups.

Structure:

The Non-Alcoholic Drinks market consists of 4 markets:

Bottled Water includes carbonated and non-carbonated water which is sold in bottles or via water dispensers.
Soft Drinks covers water-based Non-Alcoholic Drinks, this market consists of Carbonated Soft Drinks, Non-Carbonated Soft Drinks, and Energy & Sports Drinks.
The Juices market consists of all types of bottled fruit and vegetable juices which contain 100% fruit and/or vegetable juice. The juices market is divided into Orange Juice, Apple Juice, Grapefruit Juice, Pineapple Juice, Grape Juice, and Other Juice, Juice Mixtures & Smoothies.
The Ready-to-Drink (RTD) Coffee & Tea market includes packaged coffee and tea beverages in liquid form, ready for consumption. This market is further split into Ready-to-Drink (RTD) Coffee and Ready-to-Drink (RTD) Tea.

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Key players include The Coca-Cola Company, PepsiCo, Red Bull, Danone, and Keurig Dr Pepper.

Mineral Water
Soft Drinks
Fruit and vegetable juice

Hot Drinks
Powdered drink mixes and syrups (e.g. Post-Mix Drinks)

The Non-Alcoholic Drinks market in Switzerland has been experiencing significant growth in recent years. Customer preferences for healthier and more natural beverage options, combined with local special circumstances and underlying macroeconomic factors, have contributed to this trend. Customer preferences in Switzerland have shifted towards healthier beverage options in recent years. Consumers are increasingly conscious of their health and well-being, and are actively seeking out drinks that are low in sugar and artificial ingredients. This has led to a rise in demand for natural and organic beverages, such as fruit juices, herbal teas, and flavored water. In addition, there is a growing interest in functional beverages that offer specific health benefits, such as probiotic drinks and energy-boosting beverages. These changing preferences have created opportunities for both local and international brands to introduce innovative and healthier non-alcoholic drink options to the Swiss market. The trend towards healthier beverage options is not unique to Switzerland, but is part of a global shift towards healthier lifestyles. As consumers become more health-conscious, the demand for non-alcoholic drinks that are low in sugar, calories, and artificial ingredients is expected to continue to grow. This presents a significant opportunity for companies operating in the non-alcoholic drinks market to develop and market products that cater to these changing consumer preferences. In addition to customer preferences, there are also local special circumstances that have contributed to the growth of the non-alcoholic drinks market in Switzerland. The country has a strong tradition of producing high-quality beverages, such as mineral water and fruit juices. Swiss consumers have a preference for locally produced products, and this has created a market for Swiss-made non-alcoholic drinks. Furthermore, Switzerland is known for its clean and pure water sources, which is a key ingredient in many non-alcoholic beverages. This has further contributed to the popularity of non-alcoholic drinks in the country. Underlying macroeconomic factors have also played a role in the development of the non-alcoholic drinks market in Switzerland. The country has a high standard of living and a strong economy, which has led to increased disposable income and greater purchasing power among consumers. This has allowed consumers to spend more on premium and higher-priced non-alcoholic drinks. In addition, Switzerland is a popular tourist destination, attracting visitors from around the world. The demand for non-alcoholic drinks among tourists has further contributed to the growth of the market. Overall, the Non-Alcoholic Drinks market in Switzerland is experiencing growth due to changing customer preferences for healthier and more natural beverage options, local special circumstances that support the production and consumption of non-alcoholic drinks, and underlying macroeconomic factors such as a high standard of living and increased disposable income. As these trends continue to evolve, the market is expected to further expand in the coming years.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

The non-alcoholic beverages industry encompasses liquid refreshment beverages (LRB) such as bottled water, carbonated soft drinks, energy drinks, fruit beverages, ready-to-drink coffee and tea, sports beverages and value-added water. Globally, bottled water is the leading liquid refreshment beverage category, registering more than 76 billion cases in volume sales. Carbonated soft drinks followed in second with a sales volume exceeding 36 billion cases.