Fresh Fruits - Switzerland | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$3.77bn in 2024. The market is expected to grow annually by 3.32% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$425.90 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 652.30m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 2.5% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 67.2kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits market in Switzerland has seen minimal growth due to various factors such as consumer preference for locally grown produce, limited availability of certain fruits, and high prices of imported fruits. However, increasing health consciousness and the convenience of online shopping could drive future growth.

Customer preferences: As consumers become more health-conscious, there has been a growing demand for organic and locally grown fresh fruits. This trend is driven by a shift towards sustainable and environmentally-friendly food choices. Additionally, there has been a rise in popularity of exotic fruits, such as dragon fruit and pomegranates, as consumers seek variety and unique flavors in their fruit consumption. This trend is also influenced by the increasing cultural diversity in Switzerland, leading to a greater appreciation for international flavors and cuisines.

Trends in the market: In Switzerland, the Fresh Fruits Market within the Fruits & Nuts Market is experiencing a surge in demand for locally sourced and organic fruits. This trend is driven by consumer preferences for healthier and more sustainable food options. As a result, there is a growing number of small-scale fruit producers and farmers markets in the country. This is significant for industry stakeholders as it presents an opportunity for diversification and collaboration with local producers. It also highlights the importance of transparency and traceability in the supply chain. Furthermore, this trend has potential implications for the overall food market in Switzerland, as consumers become more conscious of the origins and production methods of their food. Overall, this trend is expected to continue, with an increasing focus on sustainability and ethical sourcing in the Fresh Fruits Market.

Local special circumstances: In Switzerland, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by the country's strict regulations on food safety and quality. This has led to high consumer confidence in the freshness and nutritional value of Swiss fruits, driving demand. Additionally, the country's mountainous terrain and temperate climate create optimal growing conditions for certain fruits, giving Swiss producers a competitive advantage in the market. The country's strong commitment to sustainability and organic farming also contribute to the premium quality and variety of fresh fruits available in the market.

Underlying macroeconomic factors: The Fresh Fruits Market of the Fruits & Nuts Market within The Food market in Switzerland is heavily influenced by macroeconomic factors such as consumer spending, economic growth, and trade policies. Switzerland has a strong and stable economy, with a high GDP per capita and low unemployment rate, which contributes to a higher disposable income and greater purchasing power of consumers. Additionally, Switzerland is known for its high-quality and healthy food products, which drives the demand for fresh fruits in the market. Furthermore, the country has a strong focus on sustainable agriculture and food production, which positively impacts the production and distribution of fresh fruits. However, the high cost of production and strict food safety regulations may pose challenges for smaller producers in the market. Overall, Switzerland's strong economic performance and focus on quality and sustainability contribute to the growth of the Fresh Fruits Market in the country.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.