Bread - Switzerland

Switzerland

Highlights

Revenue in the Bread market amounts to US$2.07bn in 2024. The market is expected to grow annually by 3.31% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$80bn in 2024).
In relation to total population figures, per person revenues of US$234.30 are generated in 2024.
In the Bread market, volume is expected to amount to 262.40m kg by 2029. The Bread market is expected to show a volume growth of 2.8% in 2025.0.
The average volume per person in the Bread market is expected to amount to 26.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Bread market in Switzerland has seen slow growth due to factors such as changing consumer preferences and increasing health consciousness. Despite this, the convenience of online bread services has contributed to its steady growth in The Food market.

Customer preferences: With the rise of health-consciousness in Switzerland, there has been a growing demand for healthier options in the Bread Market of the Bread & Cereal Products Market within The Food market. This has led to a surge in the availability of gluten-free and organic bread options, as well as an increased focus on locally-sourced ingredients. Additionally, there has been a growing preference for artisanal breads and specialty breads, reflecting the cultural appreciation for quality and craftsmanship in food. These trends suggest a shift towards more mindful and sustainable consumption patterns in the Swiss bread market.

Trends in the market: In Switzerland, the Bread Market is experiencing a shift towards healthier options, with a growing demand for whole grain and artisanal breads. This trend is driven by consumers' increasing awareness of the health benefits of whole grains and their preference for locally sourced, natural ingredients. Additionally, there is a rising interest in specialty breads, such as gluten-free and organic options. These trends are expected to continue, as consumers prioritize health and wellness in their purchasing decisions. Industry stakeholders should focus on meeting this demand by expanding their product offerings and promoting transparency in sourcing and production methods. This will not only attract health-conscious consumers but also enhance the reputation of the Swiss Bread Market as a whole.

Local special circumstances: In Switzerland, the Bread Market of the Bread & Cereal Products Market within The Food market is heavily influenced by the country's strong commitment to sustainable and organic food production. This has led to a rise in demand for artisanal and locally sourced bread, as well as an emphasis on traditional baking methods. Additionally, strict regulations on food labeling and production ensure high-quality and authentic products, further shaping the market dynamics. The country's affluent population also plays a role in driving the demand for premium and specialty bread products.

Underlying macroeconomic factors: The Bread Market in Switzerland is heavily influenced by macroeconomic factors such as consumer spending, inflation rates, and government policies. Switzerland has a strong economy with high levels of disposable income and a stable currency, making it an attractive market for bread and cereal products. The country's strict regulations on food safety and quality also contribute to the high demand for premium bread products in the market. Additionally, the growing health consciousness among consumers and the increasing trend towards healthier food choices are driving the demand for whole-grain and gluten-free bread options in Switzerland.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.