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Beauty & Personal Care - Switzerland

Switzerland
  • The revenue generated in the Beauty & Personal Care market in Switzerland is expected to amount to US$2.86bn in 2025.
  • According to projections, the market is expected to grow annually by 1.82% (CAGR 2025-2030).
  • The largest segment in the market is the Personal Care segment, which is estimated to have a market volume of US$1.25bn in 2025.
  • In comparison to other countries, United States generates the highest revenue in the Beauty & Personal Care market, reaching US$105bn in 2025.
  • When considering the population size, in Switzerland generates per person revenues of US$321.32 in 2025.
  • Furthermore, it is projected that 48.3% of the total revenue in the Beauty & Personal Care market will be generated through online sales by 2025.
  • Despite being a small market, Switzerland has a strong demand for luxury skincare products due to its affluent population.

Definition:

The Beauty & Personal Care market refers to consumer goods for cosmetics and body care. This market includes various categories such as cosmetics, skin care, personal care, fragrances and beauty tech. Excluded categories are beauty services, such as hairdressers, and professional products. Products that primarily serve medical purposes are also excluded here but are shown as part of the OTC Pharmaceuticals market. All shown sales values refer to the retail value and include sales taxes.

Structure:

The market consists of 5 different segments:

  • The Cosmetics cover face cosmetics, lip cosmetics, eye cosmetics, nails, and natural cosmetics.
  • The Skin Care covers face skin care, body care, sun protecting products, baby & child and natural skin care.
  • The Hair Care covers shower & bath, oral care, deodorants, shaving, natural and personal care.
  • The Fragrances cover the consumer market for perfume and Eau de Toilette and any fragrances that cover normal body odor.
  • The Beauty tech covers the development and application of digital tools and devices that aim to enhance beauty-related experiences, improve skincare routines, and provide personalized beauty solutions.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

In-Scope
  • Decorative cosmetics
  • Skin care
  • Personal care
  • Hair care and styling products
  • Perfume and eaux de toilette
Out-Of-Scope
  • Professional products & services
  • Electronic personal care products (hair dryers, shavers)
Beauty & Personal Care: market data & analysis - Cover

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Beauty & Personal Care: market data & analysis
Study Details

    Revenue

    Notes: Data was converted from local currencies using average exchange rates of the respective year.

    Most recent update: Feb 2025

    Source: Statista Market Insights

    Most recent update: Feb 2025

    Source: Statista Market Insights

    Sales Channels

    Most recent update: Oct 2024

    Source: Statista Market Insights

    Purchase Criteria

    Notes: Survey question: Which criteria do you usually select your body care and cosmetics products? (multi-pick)

    Most recent update: Mar 2024

    Sources: Statista Market Insights, Statista Consumer Insights Global

    Global Comparison

    Most recent update: Feb 2025

    Source: Statista Market Insights

    Analyst Opinion

    The Beauty & Personal Care market in Switzerland is experiencing stagnant growth, influenced by factors like market saturation, changing consumer preferences towards sustainability, and the rise of e-commerce, which is reshaping purchasing behaviors in the industry.

    Customer preferences:
    Consumers in Switzerland are gravitating towards clean beauty products, prioritizing transparency and sustainability in their purchasing decisions. This shift is fueled by a growing awareness of environmental issues and a desire for ethically sourced ingredients. Additionally, the rise of social media influencers is shaping preferences, as younger demographics seek personalized beauty experiences that align with their values. The integration of technology in shopping, such as augmented reality for virtual try-ons, is also transforming how consumers engage with beauty brands, enhancing convenience and interactivity.

    Trends in the market:
    In Switzerland, the Beauty & Personal Care market is experiencing a notable shift towards clean beauty products, as consumers increasingly prioritize transparency and sustainability in their choices. This trend is driven by heightened environmental awareness and a demand for ethically sourced ingredients. Furthermore, social media influencers play a pivotal role in shaping consumer preferences, especially among younger demographics seeking personalized beauty experiences that resonate with their values. The incorporation of technology, such as augmented reality for virtual try-ons, is revolutionizing consumer engagement with beauty brands, enhancing both convenience and interactivity. This evolution presents significant opportunities and challenges for industry stakeholders, who must adapt to meet these changing consumer expectations.

    Local special circumstances:
    In Switzerland, the Beauty & Personal Care market is influenced by the country's strong emphasis on quality and safety regulations, which foster consumer trust in product claims. The Swiss culture values sustainability, leading to a preference for locally sourced, eco-friendly ingredients, which differentiates it from other markets. Additionally, the multilingual population encourages brands to tailor their marketing strategies to resonate with diverse consumer segments. The integration of wellness trends, rooted in Swiss lifestyle practices, further shapes consumer demand for holistic beauty solutions that prioritize health and environmental impact.

    Underlying macroeconomic factors:
    The Beauty & Personal Care market in Switzerland is significantly shaped by macroeconomic factors such as consumer spending power, economic stability, and global sustainability trends. The strong Swiss franc often supports higher purchasing power, enabling consumers to invest in premium beauty products. National economic health, characterized by low unemployment and robust GDP growth, fosters confidence in discretionary spending. Additionally, fiscal policies promoting green initiatives encourage brands to innovate sustainably, aligning with consumer preferences for eco-friendly products. Global trends towards clean beauty and natural ingredients further amplify local demand, positioning Switzerland as a leader in the premium beauty segment.

    Methodology

    Data coverage:

    The data encompasses B2C enterprises. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations such as population, GDP per capita, and Human Development Index. This data helps us estimate the market size for each country individually.

    Forecasts:

    In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, multiple forecasting techniques based on different forecasting methods, such as Autoregressive Integrated Moving Average (ARIMA) and exponential trend smoothing, can provide the most accurate forecasts.

    Additional notes:

    The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.

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    Key Market Indicators

    Notes: Based on data from IMF, World Bank, UN and Eurostat

    Most recent update: Jan 2025

    Source: Statista Market Insights

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