Processed Meat - Bosnia and Herzegovina

Revenue in the Processed Meat market amounts to US$402.60m in 2024. The market is expected to grow annually by 2.26% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$42bn in 2024).
In relation to total population figures, per person revenues of US$126.00 are generated in 2024.
In the Processed Meat market, volume is expected to amount to 62.08m kg by 2029. The Processed Meat market is expected to show a volume growth of 0.1% in 2025.0.
The average volume per person in the Processed Meat market is expected to amount to 19.4kg in 2024.

Definition:

The Processed Meat market covers all types of meats that have either been smoked, salted, cured, or given chemical preservatives. The market is splitted into three submarkets: ham & bacon, sausages, and cold & roast meat products.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Cured and prepared meat products and sausages
Bacon
Salami

Fresh meat
Meat-based ready-to-eat meals
pâté
Burger patties, meatball
Out-of-home consumption

The Meat Market in Bosnia and Herzegovina has seen a stagnant growth rate due to various factors such as low consumer awareness and limited availability of processed meat products. However, with increasing demand for convenience and changing dietary preferences, there is potential for growth in the sub-markets of Ham & Bacon, Sausages, and Cold & Roast Meat Products. The adoption of digital technologies could also play a role in driving the overall market growth.

Customer preferences: Consumers in Bosnia and Herzegovina are becoming more health-conscious, leading to a growing demand for processed meat products that are perceived as healthier or more natural. This trend is driven by the increasing availability of information about the negative health effects of consuming processed meat. As a result, there has been a rise in demand for organic, antibiotic-free, and preservative-free processed meat products. Additionally, consumers are also seeking out plant-based alternatives to traditional meat products, reflecting a growing interest in sustainable and ethical food choices.

Trends in the market: In Bosnia and Herzegovina, the Processed Meat market is experiencing a trend towards healthier and more sustainable products, driven by consumer demand for ethically sourced and organic options. This trend is expected to continue as consumers become increasingly health-conscious and demand transparency in the supply chain. In addition, there is a growing interest in plant-based alternatives to processed meat products, as consumers seek out more environmentally friendly options. This shift towards healthier and more sustainable options presents opportunities for industry stakeholders to diversify their product offerings and tap into new markets.

Local special circumstances: In Bosnia and Herzegovina, the Processed Meat Market of the Meat Market within The Food market is heavily influenced by the country's diverse cultural heritage and traditional cuisine. This has led to a demand for locally produced processed meats, such as cevapi and sujuk, which are unique to the region. Additionally, the country's geographical location and history of conflict have resulted in a fragmented market with varying regulatory standards, making it difficult for international players to enter. These factors contribute to the market's dynamic nature, requiring a tailored approach for success.

Underlying macroeconomic factors: The Processed Meat Market of the Meat Market within The Food market in Bosnia and Herzegovina is affected by various macroeconomic factors. The country's economic health, fiscal policies, and global economic trends all play a significant role in shaping the market's performance. For instance, favorable economic conditions and supportive regulatory environments can lead to faster market growth, while challenges in regulations and limited funding can hinder market growth. Furthermore, the increasing prevalence of chronic diseases and the aging population in the country and globally are driving the demand for processed meat products to meet the growing healthcare needs.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.