Fresh Meat - Togo | Statista Market Forecast

Fresh Meat - Togo

Togo

Highlights

Revenue in the Fresh Meat market amounts to US$305.10m in 2024. The market is expected to grow annually by 7.62% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$32.95 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 21.33m kg by 2029. The Fresh Meat market is expected to show a volume growth of 6.3% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 1.8kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The Fresh Meat market in Togo has been experiencing minimal growth, influenced by factors such as consumer preferences, limited access to technology, and cultural norms. Despite this, there is potential for growth through increasing health awareness and technological advancements in the meat industry.

Customer preferences: The Fresh Meat Market in Togo has seen a rise in demand for locally sourced, organic meats, as consumers become more health-conscious and prioritize sustainable, ethical food choices. This trend is also reflected in the growing popularity of plant-based meat alternatives among the younger generation. Additionally, with an increasing number of households opting for smaller portions and meal planning, there is a growing demand for pre-packaged and portion-controlled meat products.

Trends in the market: In Togo, the Fresh Meat Market of the Meat Market within The Food market is experiencing a shift towards organic and locally sourced meat products. This trend is driven by growing consumer demand for healthier and more sustainable options. Additionally, there is a rise in e-commerce platforms and online delivery services, providing convenience for consumers and increasing competition for traditional brick-and-mortar meat shops. These trends are significant as they reflect a change in consumer preferences and highlight the need for industry stakeholders to adapt to evolving market dynamics. Going forward, there is potential for further growth in the online meat market as more consumers embrace digital channels for their food purchases.

Local special circumstances: In Togo, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by traditional customs and beliefs. Meat is often a central part of religious and cultural ceremonies, leading to a high demand for fresh, high-quality meat. Additionally, the country's geography and climate make it difficult for large-scale industrial farming, resulting in a reliance on small, local farms and butchers for meat production. This unique combination of cultural and geographical factors drives the dynamics of the Fresh Meat Market in Togo, setting it apart from other markets in the region.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in Togo is heavily influenced by macroeconomic factors such as economic growth, consumer spending, and government policies. The country's economic growth and stability directly impact consumer purchasing power and willingness to spend on meat products. Fiscal policies, such as import tariffs and subsidies, also play a significant role in shaping the market by affecting the supply and demand of meat products. Additionally, global economic trends, such as fluctuations in commodity prices and trade agreements, can have a ripple effect on the Fresh Meat Market in Togo. These macroeconomic factors collectively shape the market and impact its performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.