Fresh Meat - North America

North America

Highlights

Revenue in the Fresh Meat market amounts to US$143.50bn in 2024. The market is expected to grow annually by 5.18% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$281.10 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 16.25bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 2.9% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 28.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The North American Fresh Meat market is experiencing minimal growth, as factors such as consumer preferences and increasing competition from alternative protein sources are impacting the overall market. However, the convenience of online meat services and growing health consciousness among consumers may provide potential growth opportunities for sub-markets such as Beef & Veal, Pork, Poultry, Mutton & Goat, and Other Fresh Meat.

Customer preferences: There has been a noticeable increase in consumer preference for locally sourced and ethically raised fresh meat products, as consumers become more conscious of the environmental and ethical impacts of their food choices. This trend is driven by a growing awareness of sustainable and humane farming practices, as well as a desire for high-quality, natural and organic meat options. Additionally, the rise of flexitarian and plant-based diets has also influenced consumer demand for alternative protein sources.

Trends in the market: In North America, the Fresh Meat Market within the Meat Market of The Food market is experiencing a growing demand for organic and sustainable meat products. This trend is driven by consumers' increasing awareness and concern for animal welfare and the environment. As a result, more meat producers are adopting sustainable and ethical practices in their production processes. This trend is expected to continue, with industry stakeholders focusing on transparency and traceability to meet consumer demands. Additionally, there is a rising interest in alternative meat products, such as plant-based and lab-grown meats, as consumers look for healthier and more environmentally-friendly options. This trend has the potential to disrupt the traditional meat market and create new opportunities for industry players.

Local special circumstances: In North America, the Fresh Meat Market within the Meat Market of The Food market is heavily influenced by the region's large and diverse population. The demand for high-quality, locally sourced meats has driven the growth of small-scale, sustainable farming practices. Additionally, the region's strict food safety regulations have fostered consumer trust in meat products, leading to a rise in specialty and premium meat offerings. The influence of North America's strong agricultural industry and consumer preferences for sustainable and safe food options sets the Fresh Meat Market apart from other markets in the world.

Underlying macroeconomic factors: The Fresh Meat Market within the Meat Market of The Food market in North America is strongly influenced by macroeconomic factors such as consumer spending, economic growth, and trade policies. With a stable economy and high consumer purchasing power, North America has a strong demand for fresh meat products, leading to growth in the market. Moreover, favorable trade policies and agreements, such as the USMCA, have facilitated the import and export of meat products, further boosting market growth. Additionally, the increasing focus on sustainable and ethical meat production practices is driving the demand for locally-sourced, high-quality meat products in the region.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.