Fresh Meat - New Zealand | Statista Market Forecast

Revenue in the Fresh Meat market amounts to US$1.83bn in 2024. The market is expected to grow annually by 5.29% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$347.90 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 181.30m kg by 2029. The Fresh Meat market is expected to show a volume growth of 4.3% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 28.7kg in 2024.

Definition:

The Fresh Meat market covers all types of meat that has not been cooked, heated, or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen meat from both domestic and wild animals are included in the market. The market consists of five different categories: beef & veal, pork, poultry mutton & goat, and other fresh meat, such as rabbits, buffaloes, and horses.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh and frozen beef & veal
Fresh and frozen pork
Fresh and frozen poultry
Fresh and frozen mutton & goat
Fresh and frozen other meat

Processed meat
Meat-based ready-to-eat meals
Out-of-home consumption

The Fresh Meat market in New Zealand is experiencing minimal growth, influenced by factors such as consumer preferences for alternative protein sources, increasing health consciousness, and market saturation. Despite this, the convenience of online purchasing and the country's strong agricultural industry continue to drive demand for beef, pork, poultry, mutton, and other fresh meat.

Customer preferences: Consumers in New Zealand are showing a growing interest in locally sourced, organic and ethically raised fresh meat products. This trend is driven by a desire for transparency and sustainability, as well as a focus on animal welfare. In addition, there is a rising demand for alternative sources of protein, such as plant-based meat substitutes, as consumers become more health-conscious and environmentally aware. This shift towards ethical and healthier choices is in line with the overall global trend towards conscious consumption and responsible food production.

Trends in the market: In New Zealand, the Fresh Meat Market of the Meat Market within The Food market is seeing a rise in demand for organic and ethically sourced meat products. This trend is driven by consumers' increasing awareness of sustainability and animal welfare. As a result, industry stakeholders are investing in sustainable and ethical practices, such as pasture-raised and grass-fed farming. This trend also presents opportunities for niche market players and could potentially lead to price premiumization. Furthermore, there is a growing interest in alternative meat products, such as plant-based and lab-grown meats, which could disrupt the traditional meat market in the future.

Local special circumstances: ' In New Zealand, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the country's strong agricultural sector and its strict regulations on food safety and animal welfare. This has led to a high level of trust in locally sourced meat products among consumers. Additionally, the country's unique geographic location and temperate climate allows for year-round grazing, resulting in a consistent supply of high-quality, grass-fed meat. Furthermore, New Zealand's cultural preference for eating fresh, unprocessed foods has also contributed to the popularity of the Fresh Meat Market, with consumers valuing the health and environmental benefits of locally sourced and minimally processed meat products.

Underlying macroeconomic factors: The Fresh Meat Market within the Meat Market of The Food market in New Zealand is heavily influenced by macroeconomic factors such as consumer spending, trade policies, and agricultural regulations. With a strong and stable economy, New Zealand has a high demand for fresh meat products, both domestically and internationally. The country's agricultural sector, which is a major contributor to its GDP, plays a vital role in the supply chain of the Fresh Meat Market. Additionally, the country's open trade policies and favorable business environment attract foreign investments, leading to increased production and export of fresh meat products. However, fluctuations in global meat prices and changes in trade agreements can impact the market performance of the Fresh Meat Market in New Zealand. Furthermore, the country's commitment to sustainable and ethical farming practices is also a key factor in driving consumer demand for high-quality fresh meat products.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.