Fresh Meat - ASEAN

ASEAN

Highlights

Revenue in the Fresh Meat market amounts to US$81.18bn in 2024. The market is expected to grow annually by 7.94% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$261bn in 2024).
In relation to total population figures, per person revenues of US$117.40 are generated in 2024.
In the Fresh Meat market, volume is expected to amount to 13.64bn kg by 2029. The Fresh Meat market is expected to show a volume growth of 5.4% in 2025.0.
The average volume per person in the Fresh Meat market is expected to amount to 15.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureMethodology

The ASEAN Fresh Meat Market is facing minimal growth due to factors such as increasing competition among sub-markets, changing consumer preferences, and limited access to technology. Despite these challenges, the market is expected to continue growing steadily in the coming years, driven by rising demand for high-quality and sustainably sourced fresh meat products.

Customer preferences: As consumers become more health-conscious, there is a growing demand for fresh, locally-sourced meat products in the ASEAN region. This trend is driven by a preference for natural and organic options, as well as concerns about food safety and sustainability. Additionally, the rise of e-commerce and online grocery shopping has made it easier for consumers to access a wider variety of fresh meat products from different suppliers. This shift towards sustainable and convenient options is expected to continue driving growth in the Fresh Meat Market within The Food market.

Trends in the market: In ASEAN, the Fresh Meat Market within the Meat Market of The Food market is experiencing a surge in demand for organic and sustainably sourced meat products. This trend is driven by a growing awareness of the environmental impact of meat production and a preference for healthier and ethically sourced food options. As a result, there has been an increase in the number of certified organic and free-range meat producers in the region. This trend is expected to continue as consumers become more conscious of their food choices and seek out sustainable and ethical options. Industry stakeholders should take note of this trend and adapt their production practices to meet the changing consumer demand. Additionally, there is potential for collaboration with small-scale farmers and producers to further promote sustainable and ethical meat production in the region.

Local special circumstances: In ASEAN, the Fresh Meat Market of the Meat Market within The Food market is heavily influenced by the diverse cultural and dietary preferences of the region. For example, in Indonesia, halal certification is a significant factor in meat consumption, while in Thailand, pork is a staple in many dishes. Additionally, the growing number of health-conscious consumers in Malaysia has led to a rise in demand for organic and grass-fed meat options. These cultural and dietary differences shape the market dynamics in ASEAN, creating a unique landscape for the Fresh Meat Market.

Underlying macroeconomic factors: The Fresh Meat Market of the Meat Market within The Food market in ASEAN is also significantly impacted by macroeconomic factors. These include global economic trends, such as the rising demand for high-quality meat products, as well as national economic health and fiscal policies. Additionally, factors such as consumer purchasing power and government regulations on import and export of meat products play a crucial role in shaping the market. Moreover, the growing population and increasing disposable income in the region are driving the demand for meat products, resulting in market growth.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.