Meat - APAC | Statista Market Forecast

Revenue in the Meat market amounts to US$531.00bn in 2024. The market is expected to grow annually by 5.86% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$273bn in 2024).
In relation to total population figures, per person revenues of US$123.90 are generated in 2024.
In the Meat market, volume is expected to amount to 69.73bn kg by 2029. The Meat market is expected to show a volume growth of 3.4% in 2025.0.
The average volume per person in the Meat market is expected to amount to 13.9kg in 2024.

Definition:

The Meat market covers animal (both domestic and wild) and non-animal meat that are bought and consumed for nutrient-based purposes.

Structure:

The market consists of 3 different submarkets:

The Fresh Meat market covers meat from both domestic and wild animals that are fresh, chilled, or frozen. This market is divided into five submarkets: beef & veal, pork, mutton & goat, poultry, and other fresh meat.
The Processed Meat market covers all types of meat that has been dried, salted, brined, or smoked. This segment is divided into three subsegments: cold & roast meat products, ham & bacon, sausages.
The Meat Substitutes market covers meat-replacement food items created from vegetarian or vegan components.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

For more information on the displayed data, click the info button on the right side of each box.

Fresh Meat
Processed Meat
Meat Substitutes

Meat-based ready-to-eat meals
Out-of-home consumption

The APAC Meat Market is experiencing minimal growth due to various factors, including changing consumer preferences towards healthier food options and increasing availability of meat substitutes. The sub-markets of Fresh Meat, Processed Meat, and Meat Substitutes are all impacted by these trends, leading to slower overall growth.

Customer preferences: The growing popularity of plant-based diets and concern for animal welfare is driving the demand for alternative meat products in APAC. This trend is particularly evident in countries with large Buddhist populations, where vegetarianism is a cultural norm. Additionally, the rise of flexitarianism, where individuals reduce their meat consumption for health and environmental reasons, is also contributing to the growth of the meat alternatives market. This shift towards healthier and more sustainable food choices is expected to continue in the coming years.

Trends in the market: In APAC, there is a growing demand for plant-based meat alternatives, driven by increasing health and environmental concerns. This trend is expected to continue with the rise of flexitarian and vegan diets, and the introduction of innovative products such as lab-grown meat. In addition, there is a focus on food safety and traceability, leading to the implementation of blockchain technology in the meat industry. These trends have significant implications for industry stakeholders, as they must adapt to changing consumer preferences and invest in sustainable and technologically advanced production methods.

Local special circumstances: In APAC, the Meat Market within The Food market is heavily influenced by geographical factors such as climate and terrain. Countries such as Japan and South Korea have a strong tradition of consuming meat, while countries like India and Indonesia have a large vegetarian population. This has created a diverse market for meat, with varying demand and consumption patterns. Cultural factors also play a role, with religious beliefs and cultural traditions impacting the types of meat consumed. Additionally, regulatory circumstances, such as import and export policies, can greatly impact the availability and pricing of meat products in the APAC region. These unique local factors contribute to the dynamic and ever-changing nature of the Meat Market within The Food market in APAC.

Underlying macroeconomic factors: The Meat Market within The Food market market in APAC is heavily impacted by macroeconomic factors such as economic growth, consumer spending patterns, and government policies. Countries with strong economic growth and rising disposable incomes, such as China and India, are experiencing a surge in demand for meat products, particularly premium and organic varieties. Additionally, governments in the region are implementing policies to support the growth of the meat industry, such as subsidies for livestock farmers and investments in infrastructure. However, rising concerns about environmental sustainability and animal welfare are also influencing market dynamics, as consumers become more conscious of their food choices and demand for ethically produced meat.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

In the past, many cultures considered meat a luxury that could only be enjoyed on special occasions or certain days of the week, while today it is a staple that can be found in nearly all restaurants and many kitchens all over the world. The market value of the meat industry is expected to rise from 897.5 billion U.S. dollars in 2021 to over 1.3 trillion dollars by 2027. In 2022, the United States saw the highest revenue from meat products and sausages, over five billion U.S. dollars more than the second largest meat market in the world, Germany with a revenue of over 33.6 billion U.S. dollars. France, Russia, and Mexico are finishing the top five countries with the biggest revenue from processed meats.