Processed & Frozen Fruits - Namibia

Revenue in the Processed & Frozen Fruits market amounts to US$8.55m in 2024. The market is expected to grow annually by 7.13% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$10bn in 2024).
In relation to total population figures, per person revenues of US$3.23 are generated in 2024.
In the Processed & Frozen Fruits market, volume is expected to amount to 2.12m kg by 2029. The Processed & Frozen Fruits market is expected to show a volume growth of 3.0% in 2025.0.
The average volume per person in the Processed & Frozen Fruits market is expected to amount to 0.7kg in 2024.

Definition:

The Processed and Frozen Fruits market covers all products made from edible fruits that have been canned, frozen, dehydrated, fermented, or pickled.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Processed fruits
Frozen fruits
Preserved fruits
Compotes and stewed fruits
Dried fruit

Jams and marmelades
Fresh fruits
Nuts
Fruit powder/flour
Fruits-based homogenized preparations as baby food
Trail mixes
Out-of-home consumption

The Processed & Frozen Fruits Market in Namibia is experiencing minimal growth, influenced by factors such as low consumer awareness, limited access to technology, and lack of infrastructure in remote areas. Despite this, the market still shows potential for growth in the future as more consumers become health-conscious and online services become more accessible.

Customer preferences: The Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is witnessing a rise in demand for organic and locally sourced products. This trend reflects consumers' growing concern for sustainable and environmentally-friendly options. Additionally, there is a shift towards healthier food choices, leading to an increase in demand for frozen fruits as a convenient and nutritious option. Consumers are also becoming more conscious of food waste, driving the popularity of frozen fruits as a way to reduce spoilage and extend shelf life.

Trends in the market: In Namibia, the Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is experiencing a shift towards healthier and more convenient options. Consumers are increasingly opting for frozen fruits and processed fruit products due to their longer shelf life and ease of preparation. This trend is expected to continue, driven by rising health consciousness and busy lifestyles. As a result, industry players are investing in new technology and innovative packaging to meet the growing demand for these products. Additionally, there is a growing focus on sustainability, with companies implementing eco-friendly practices in their production processes. These trends have significant implications for industry stakeholders, as they must adapt to changing consumer preferences and invest in sustainable practices to remain competitive in the market.

Local special circumstances: In Namibia, the Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is influenced by the country's vast arable land and favorable climate, allowing for a diverse range of fruits to be grown and processed. Additionally, the country's cultural preference for fresh and locally-sourced produce has created a niche market for premium frozen fruits. The government's efforts to promote sustainable agriculture and increase export opportunities have also played a significant role in driving market growth.

Underlying macroeconomic factors: The Processed & Frozen Fruits Market of the Fruits & Nuts Market within The Food market is greatly impacted by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. For instance, the demand for processed and frozen fruits is heavily influenced by the overall economic health of the country, as consumers are more likely to purchase these products when they have disposable income. Additionally, favorable fiscal policies such as subsidies and tax breaks can encourage the growth of this market by reducing production costs for manufacturers. Moreover, global economic trends such as increasing health consciousness and changing dietary preferences are driving the demand for healthier and more convenient food options, including processed and frozen fruits. These factors, along with the growing population and increasing urbanization, are expected to continue driving the growth of the Processed & Frozen Fruits Market in Namibia.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

Dried fruit is a typical snack and recipe ingredient used for centuries. The food has beneficial qualities such as its sweet taste and long shelf life. The bulk of the production of dried fruits are dried grapes, commonly known as raisins, and table dates. Table dates and raisins have a supply value of about 4.8 and 2.5 million U.S. dollars respectively. The United States and Turkey supply the most dried fruit and claim 30 percent of the worldwide market for dried fruit production in total.