Fresh Fruits - Togo | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$185.30m in 2024. The market is expected to grow annually by 5.72% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$20.01 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 48.97m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 4.4% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 4.5kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Togo is witnessing minimal growth, influenced by factors such as limited agricultural diversification, fluctuating consumer preferences, and competition from imported fruits. Despite these challenges, local production remains vital for health-conscious consumers.

Customer preferences: In Togo's Fresh Fruits Market, consumers are increasingly gravitating towards organic and locally sourced produce, driven by a growing awareness of health and nutrition. This shift is influenced by younger demographics who prioritize sustainability and environmental consciousness. Additionally, urbanization is leading to changes in eating habits, with a preference for convenient, ready-to-eat fruit options. Social media also plays a significant role in shaping preferences, as influencers promote healthy lifestyles and local fruit varieties, further boosting demand for fresh produce.

Trends in the market: In Togo's Fresh Fruits Market, there is a notable increase in demand for organic and locally sourced fruits, reflecting a broader global trend towards health-conscious consumption. This evolution is significantly driven by younger consumers who emphasize sustainability and ethical sourcing. Urbanization is also reshaping preferences, as more individuals seek convenient, ready-to-eat fruit options. Furthermore, social media is amplifying awareness and appreciation for local varieties, as influencers advocate for healthier lifestyles. These trends hold significant implications for industry stakeholders, urging them to adapt to changing consumer preferences and invest in sustainable practices to remain competitive.

Local special circumstances: In Togo's Fresh Fruits Market, the unique combination of a tropical climate and rich agricultural heritage fosters a diverse array of local fruit varieties, influencing consumer preferences. Cultural practices, such as communal sharing of harvests, enhance the demand for fresh produce in local markets. Additionally, regulatory support for organic farming initiatives encourages sustainable practices among farmers. These factors, alongside a growing urban population seeking nutritious, convenient options, create a distinctive market dynamic that sets Togo apart from other regions, driving both innovation and growth.

Underlying macroeconomic factors: The Fresh Fruits Market in Togo is notably influenced by macroeconomic factors such as agricultural investment, trade policies, and global demand for tropical fruits. The government's focus on enhancing agricultural productivity through subsidies and infrastructure development supports local farmers, driving supply. Additionally, favorable trade agreements facilitate exports, allowing Togo to tap into international markets. Urbanization and rising disposable incomes further stimulate consumer demand for diverse and nutritious fruit options. Moreover, global health trends emphasizing fresh produce consumption align with Togo's agricultural strengths, fostering market resilience and growth opportunities in the fresh fruits sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.