Fresh Fruits - Sri Lanka | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$2.44bn in 2024. The market is expected to grow annually by 9.18% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$111.10 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 908.40m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 4.4% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 35.3kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Sri Lanka is experiencing subdued growth, influenced by factors such as fluctuating weather patterns, varying consumer preferences, and supply chain challenges. Despite these hurdles, health consciousness and demand for nutritious options persist.

Customer preferences: In Sri Lanka, there is a notable shift towards organic and locally-sourced fresh fruits as consumers become more health-conscious and environmentally aware. This trend is further fueled by a growing middle class that prioritizes quality over quantity, seeking premium and sustainably farmed produce. Additionally, younger demographics are embracing fruit-based snacks and smoothies, reflecting a lifestyle shift towards convenient, nutritious options. This evolving consumer preference underscores the importance of adapting marketing strategies to highlight the health benefits and sustainability of fresh fruits.

Trends in the market: In Sri Lanka, the Fresh Fruits Market is experiencing a pronounced shift towards organic and locally-sourced products, driven by an increasingly health-conscious consumer base. This trend is particularly evident among the growing middle class, which now favors premium, sustainably farmed fruits over conventional options. Additionally, younger consumers are gravitating towards innovative fruit-based snacks and smoothies, highlighting a preference for convenient, nutritious choices. This evolution in consumer behavior necessitates that industry stakeholders adapt their marketing strategies to emphasize health benefits and sustainability, ensuring alignment with market demands.

Local special circumstances: In Sri Lanka, the Fresh Fruits Market is shaped by its diverse climatic zones and fertile soil, which enable a wide variety of exotic fruits to thrive. Cultural practices rooted in Ayurveda emphasize the consumption of natural and organic produce, further fueling the demand for fresh, locally-sourced options. Regulatory initiatives promoting sustainable agriculture and reducing pesticide use also play a crucial role, encouraging farmers to adopt organic practices. This unique blend of geographical advantages, cultural preferences, and supportive regulations drives the market towards health-oriented and environmentally friendly offerings.

Underlying macroeconomic factors: The Fresh Fruits Market in Sri Lanka is significantly influenced by macroeconomic factors such as agricultural productivity, trade policies, and consumer spending trends. The country's economic growth, driven by tourism and exports, boosts disposable income, leading to increased demand for fresh, high-quality fruits. Additionally, favorable fiscal policies that support agricultural innovation and infrastructure development enhance market efficiency. Global trends towards health consciousness and sustainability further align with local preferences, promoting organic fruit consumption. Lastly, fluctuations in global commodity prices and climate change also pose challenges, impacting supply chains and pricing stability, thereby affecting overall market performance.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.