Fresh Fruits - Paraguay | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$646.90m in 2024. The market is expected to grow annually by 7.40% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$93.11 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 367.60m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 5.2% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 44.6kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Paraguay is experiencing subdued growth, influenced by factors such as fluctuating climate conditions, varying consumer preferences, and competition from imported fruits, which challenge local production and demand.

Customer preferences: In Paraguay, consumers are increasingly prioritizing health and wellness, leading to a growing preference for organic and locally-sourced fresh fruits. This trend is fueled by a rising awareness of the nutritional benefits of fresh produce and a desire to support local farmers. Additionally, younger demographics are gravitating towards exotic fruits and unique blends, reflecting a curiosity for diverse flavors. Social media's influence is also notable, as platforms showcase innovative recipes and health tips, further driving demand for fresh, vibrant fruits in everyday diets.

Trends in the market: In Paraguay, the Fresh Fruits Market is experiencing a shift towards sustainability, with consumers increasingly favoring organic and locally-sourced options. This trend is driven by heightened awareness of health benefits and a commitment to support local agriculture. Moreover, younger consumers are exploring exotic fruit varieties, seeking unique flavors and experiences. The role of social media is pivotal, as it amplifies awareness of fresh produce through trending recipes and wellness content. For industry stakeholders, these trends suggest opportunities for product diversification and stronger local supply chains, while also emphasizing the need for effective marketing strategies to engage health-conscious consumers.

Local special circumstances: In Paraguay, the Fresh Fruits Market is shaped by its diverse climate and fertile soil, which support a wide variety of fruits, from traditional staples to unique tropical options. Cultural preferences influence consumption patterns, with traditional dishes incorporating local fruits, fostering a strong connection to heritage. Additionally, regulatory support for sustainable farming practices encourages organic cultivation, aligning with the growing demand for health-conscious options. These factors collectively create a distinctive market dynamic, driving both local production and consumer loyalty to Paraguayan fruits.

Underlying macroeconomic factors: The Fresh Fruits Market in Paraguay is significantly influenced by macroeconomic factors such as agricultural productivity, export demand, and national economic stability. A robust agricultural sector, supported by favorable climatic conditions, enhances fruit production, while global demand for tropical fruits catalyzes export opportunities. Furthermore, Paraguay's economic policies promoting sustainable agriculture and infrastructure development bolster market growth. Volatile commodity prices and fluctuating exchange rates can impact profitability, making it essential for producers to adapt. Additionally, rising health consciousness among consumers globally drives local producers to innovate, ensuring alignment with international market trends and consumer preferences.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.