Fresh Fruits - North America | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$92.27bn in 2024. The market is expected to grow annually by 4.28% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$180.80 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 28.87bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 2.6% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 49.6kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in North America is witnessing negligible growth, influenced by factors like shifting consumer preferences, seasonal availability, and competition from processed alternatives, which collectively impact overall consumption patterns and market dynamics.

Customer preferences: Consumers are increasingly prioritizing health and wellness, leading to a growing demand for fresh, organic fruits as part of a clean eating lifestyle. This trend is particularly pronounced among younger demographics, who are more inclined to seek locally-sourced and sustainable options that align with their values. Additionally, the rise of plant-based diets is influencing fruit consumption, as individuals incorporate more fruits into their meals for nutritional benefits. Social media also plays a key role, driving awareness and interest in exotic and superfood fruits, reshaping purchasing behaviors.

Trends in the market: In North America, the Fresh Fruits Market is experiencing a surge in demand for organic and locally-sourced produce as consumers embrace health-conscious lifestyles. This trend is particularly strong among millennials and Gen Z, who prioritize sustainability and are willing to pay a premium for fresh, ethically-grown fruits. Additionally, the rise of plant-based diets is driving increased fruit consumption, as people integrate more fruits into their meals for added nutrition. Social media platforms are amplifying interest in exotic and superfood fruits, influencing purchasing decisions and encouraging industry stakeholders to innovate and diversify their product offerings to meet evolving consumer preferences.

Local special circumstances: In North America, the Fresh Fruits Market is shaped by diverse geographical climates that allow for year-round cultivation of various fruits, from tropical to temperate varieties. Cultural emphasis on health and wellness, particularly among urban populations, fuels demand for organic options. Regulatory standards, including stringent food safety laws, further influence consumer trust and preferences for locally-sourced produce. Additionally, sustainability practices are gaining traction, prompting retailers to prioritize eco-friendly packaging and distribution methods, thus enhancing market appeal and consumer loyalty.

Underlying macroeconomic factors: The Fresh Fruits Market in North America is significantly influenced by macroeconomic factors such as consumer spending trends, agricultural productivity, and trade policies. In a robust economic climate, increased disposable income drives higher demand for premium and organic fruits, aligning with health-conscious consumer preferences. Conversely, economic downturns can shift focus toward more affordable options. Trade policies, including tariffs and import regulations, also impact the availability and pricing of imported fruits, while climate change affects crop yields and seasonal availability. Additionally, government subsidies for sustainable farming practices encourage eco-friendly production methods, further shaping market dynamics.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.