Fresh Fruits - LATAM | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$50.00bn in 2024. The market is expected to grow annually by 6.00% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$78.62 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 26.80bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 3.1% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 37.9kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in LATAM is witnessing minimal growth, influenced by factors such as shifting consumer preferences towards healthier diets, fluctuating agricultural conditions, and competition from imported fruits, which challenge local production and pricing strategies.

Customer preferences: Consumers in LATAM are increasingly prioritizing fresh, organic, and locally sourced fruits as part of their commitment to healthier lifestyles. This shift is influenced by a growing awareness of nutritional benefits and environmental sustainability, particularly among younger demographics. Additionally, urbanization and busy lifestyles are driving demand for convenient, ready-to-eat fruit options. Cultural preferences also play a role, with traditional fruit varieties gaining popularity as consumers seek authentic flavors while balancing modern health trends.

Trends in the market: In LATAM, the Fresh Fruits Market is experiencing a notable surge in demand for organic and locally sourced produce, driven by consumers' increasing focus on health and sustainability. This trend is particularly pronounced among younger generations who prioritize nutritional value and environmental impact. Additionally, urbanization is fueling the popularity of convenient, ready-to-eat fruit options, catering to busy lifestyles. Traditional fruit varieties are also gaining traction, reflecting a desire for authentic tastes that connect consumers to their cultural heritage. For industry stakeholders, these shifts present opportunities for innovation in product offerings and marketing strategies, emphasizing transparency and sustainability to resonate with evolving consumer preferences.

Local special circumstances: In LATAM, the Fresh Fruits Market is shaped by diverse geographical climates and rich agricultural traditions that favor a wide variety of fruits. Countries like Ecuador and Peru benefit from favorable growing conditions, enabling them to produce high-quality tropical fruits for both local and export markets. Additionally, cultural practices emphasize the importance of fresh, seasonal produce in traditional diets, driving consumer preference for local sourcing. Regulatory frameworks promoting organic farming further enhance the market for sustainable fruits, allowing producers to capitalize on the growing health consciousness among consumers.

Underlying macroeconomic factors: The Fresh Fruits Market in LATAM is significantly influenced by macroeconomic factors such as agricultural policies, trade agreements, and global demand trends. Favorable trade relationships, particularly with key markets like the U.S. and Europe, enhance export opportunities for tropical fruits, driving growth. National economic health, characterized by GDP growth and consumer spending, directly affects domestic demand for fresh produce. Furthermore, inflation rates and currency fluctuations can impact pricing and profitability for producers. The rise of e-commerce and health-conscious consumer trends also plays a crucial role, encouraging farmers to adapt to new distribution channels and sustainable practices.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.