Fresh Fruits - Burkina Faso | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$386.50m in 2024. The market is expected to grow annually by 5.50% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$16.21 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 104.30m kg by 2029. The Fresh Fruits market is expected to show a volume growth of 4.1% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 3.7kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in Burkina Faso is experiencing minimal growth, influenced by factors such as limited agricultural infrastructure, fluctuating weather conditions, and rising competition from imported fruits, which affects local production and consumer preferences.

Customer preferences: In Burkina Faso, consumer preferences in the Fresh Fruits Market are shifting towards locally sourced and organic produce, driven by a growing awareness of health and nutrition. Younger demographics, influenced by global trends, are increasingly prioritizing natural ingredients and sustainable farming practices. Additionally, urbanization and busy lifestyles have led to a rising demand for convenient, ready-to-eat fruit options, prompting retailers to innovate with packaging and accessibility. This trend highlights a broader cultural movement towards health-conscious living, reflecting both local traditions and global influences.

Trends in the market: In Burkina Faso, the Fresh Fruits Market is experiencing a surge in demand for organic and locally sourced produce, driven by heightened health consciousness among consumers. This shift is particularly evident among younger populations, who favor sustainable farming practices and are increasingly influenced by global health trends. Concurrently, urbanization is fostering a preference for convenient, ready-to-eat fruit options, prompting retailers to enhance packaging and distribution strategies. These trends signify a cultural pivot towards health-oriented lifestyles, creating opportunities for local farmers, retailers, and stakeholders to innovate and adapt to evolving consumer preferences.

Local special circumstances: In Burkina Faso, the Fresh Fruits Market is influenced by the region's varied climate and fertile soil, enabling the cultivation of diverse tropical fruits. Local cultural practices emphasize community and family gatherings centered around food, enhancing the demand for fresh produce. Additionally, government initiatives supporting agricultural sustainability and organic farming are fostering innovation among local farmers. Traditional markets remain vital in urban areas, where consumers prefer fresh, affordable options. These unique local factors are reshaping market dynamics, promoting healthier eating habits and supporting local economies.

Underlying macroeconomic factors: The Fresh Fruits Market in Burkina Faso is significantly shaped by macroeconomic factors such as agricultural policies, economic stability, and international trade dynamics. The government's focus on enhancing agricultural productivity through investment in irrigation and sustainable farming practices promotes growth in fruit production. Additionally, fluctuations in global commodity prices can impact local farmers' income, influencing their ability to supply fresh fruits. Economic health indicators, such as GDP growth and inflation rates, also affect consumer purchasing power, altering demand for fresh produce. The increasing emphasis on food security and nutrition globally further drives local market expansion, as consumers seek healthier, locally-sourced options.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.