Fresh Fruits - ASEAN | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$47.99bn in 2024. The market is expected to grow annually by 7.02% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$69.43 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 22.48bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 4.9% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 26.8kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market within The Food market in ASEAN is witnessing minimal growth, influenced by factors such as changing consumer preferences, competition from imported fruits, and challenges in supply chain logistics that affect availability and pricing.

Customer preferences: Consumers in the ASEAN Fresh Fruits Market are increasingly prioritizing health and wellness, resulting in a growing demand for organic and locally sourced fruits. This trend is influenced by a rising awareness of nutritional benefits and sustainable practices, particularly among younger demographics. Additionally, the convenience of online shopping and delivery services is reshaping purchasing habits, leading to a preference for fresh, ready-to-eat fruit options. Cultural celebrations emphasizing fresh produce also drive seasonal spikes in demand, reflecting the region’s rich agricultural heritage.

Trends in the market: In the ASEAN Fresh Fruits Market, there is a significant trend towards the consumption of organic and locally sourced fruits, driven by consumers’ increasing focus on health and wellness. This shift is particularly pronounced among younger generations who prioritize nutritional benefits and sustainable practices. Moreover, the rise of online shopping and delivery services is transforming purchasing behaviors, favoring fresh and ready-to-eat options. Seasonal demand spikes during cultural celebrations highlight the region's agricultural richness, presenting both opportunities and challenges for industry stakeholders to adapt to evolving consumer preferences and enhance supply chain efficiencies.

Local special circumstances: In ASEAN, the Fresh Fruits Market is shaped by diverse geographical conditions and rich agricultural heritage, with each member state offering unique fruit varieties. Cultural practices influence consumer preferences, as traditional festivals often drive demand for specific fruits, fostering a connection between food and heritage. Regulatory frameworks vary, affecting import tariffs and quality standards, which can impact market accessibility. Additionally, urbanization trends are shifting consumption patterns towards convenience, further emphasizing the need for innovative distribution methods and sustainable practices in line with regional values.

Underlying macroeconomic factors: The Fresh Fruits Market in ASEAN is significantly influenced by macroeconomic factors such as agricultural productivity, trade dynamics, and consumer spending trends. As global demand for fresh produce grows, countries with robust agricultural sectors and favorable export conditions benefit from increased market opportunities. National economic health, reflected in GDP growth and disposable income levels, directly impacts consumer purchasing power, driving demand for diverse fruit varieties. Additionally, fiscal policies that promote agricultural innovation and infrastructure development enhance market efficiency. Urbanization and changing lifestyles further shift consumption patterns, creating a need for sustainable practices and advanced distribution channels to meet evolving consumer preferences.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.