Fresh Fruits - APAC | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$339.80bn in 2024. The market is expected to grow annually by 7.02% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$79.28 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 179.40bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 5.1% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 34.4kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits Market in APAC is experiencing minimal growth, influenced by factors such as changing consumer preferences, seasonal availability, and increased competition from processed fruits. Additionally, health trends promote fruit consumption, impacting market dynamics.

Customer preferences: Consumers in the APAC Fresh Fruits Market are increasingly prioritizing organic and sustainably sourced produce, reflecting a growing awareness of environmental issues and health consciousness. This trend is particularly pronounced among younger demographics, who favor brands that align with their values of sustainability and ethical sourcing. Furthermore, urbanization is driving demand for convenient, ready-to-eat fruit options, as busy lifestyles lead consumers to seek healthier snack alternatives. Cultural preferences are also evolving, with traditional fruits gaining popularity as exotic superfoods, enhancing consumer interest and diversity in purchasing habits.

Trends in the market: In the APAC Fresh Fruits Market, the demand for organic and sustainably sourced produce is rapidly increasing, driven by a growing consumer focus on health and environmental sustainability. Younger generations are particularly influential in this shift, favoring brands that demonstrate ethical sourcing practices. Additionally, urbanization is creating a surge in demand for convenient, ready-to-eat fruit options, appealing to busy consumers seeking healthier snack alternatives. As traditional fruits are rebranded as exotic superfoods, this trend diversifies purchasing habits and presents significant opportunities for industry stakeholders to innovate and cater to evolving consumer preferences.

Local special circumstances: In Japan, the Fresh Fruits Market is significantly shaped by unique cultural preferences for quality and presentation, leading to a strong demand for aesthetically pleasing and premium produce. The tradition of gifting fruits as a symbol of appreciation drives high-value fruit sales. In Australia, strict regulatory standards on pesticide use and food safety enhance consumer trust in locally sourced products, fostering a preference for organic and sustainably grown fruits. These local factors create distinct market dynamics, influencing purchasing behaviors and shaping industry opportunities.

Underlying macroeconomic factors: The Fresh Fruits Market in the APAC region is significantly influenced by macroeconomic factors such as rising disposable incomes, urbanization, and changing consumer preferences driven by health awareness. Economic growth in countries like China and India fuels demand for high-quality fruits, while trade policies and tariffs impact import and export dynamics. Additionally, fluctuating currency exchange rates can affect pricing and competitiveness of domestic versus imported fruits. National initiatives promoting sustainable agriculture and food safety standards also enhance consumer confidence, further shaping market opportunities and trends in the fresh fruits sector.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.