Fish & Seafood - New Zealand

New Zealand

Highlights

Revenue in the Fish & Seafood market amounts to US$494.50m in 2024. The market is expected to grow annually by 3.02% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$97bn in 2024).
In relation to total population figures, per person revenues of US$93.84 are generated in 2024.
In the Fish & Seafood market, volume is expected to amount to 19.27m kg by 2029. The Fish & Seafood market is expected to show a volume growth of 2.1% in 2025.0.
The average volume per person in the Fish & Seafood market is expected to amount to 3.4kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Fish & Seafood Market in New Zealand is facing slow growth due to factors such as limited demand for processed products, high competition, and strict regulations on fishing. Additionally, fluctuating prices of fresh fish and seafood impact the overall market. Despite these challenges, rising health consciousness among consumers and increasing adoption of digital technologies may drive growth in the future.

Customer preferences: Consumers in New Zealand are becoming more health-conscious, leading to a growing demand for sustainably sourced and ethically produced fish and seafood. This is driven by a cultural emphasis on sustainable living and a desire for transparency in the food industry. Additionally, the increasing diversity of the population, with a growing number of Asian and Pacific Islander immigrants, has also influenced the demand for a wider variety of fish and seafood options. As a result, there has been a rise in the availability of locally sourced, fresh, and diverse fish and seafood products in the market.

Trends in the market: In New Zealand, the Fish & Seafood Market is experiencing a rise in demand for sustainably sourced and ethically caught seafood. This trend is driven by increasing consumer awareness and concerns about environmental sustainability. As a result, seafood companies are implementing sustainable practices and certifications, such as the New Zealand Seafood Sustainability Foundation, to meet this demand. This trend has significant implications for industry stakeholders, as it not only affects their production processes but also their marketing strategies. It also presents opportunities for businesses to differentiate themselves in the market and cater to the growing demand for sustainable seafood products.

Local special circumstances: In New Zealand, the Fish & Seafood Market is heavily influenced by the country's abundant coastline and strong fishing industry. This has led to a strong focus on sustainability and responsible fishing practices, as well as a preference for locally caught seafood. Additionally, New Zealand has strict regulations in place to ensure the safety and quality of seafood products, further bolstering consumer trust in the market. The country's strong cultural connection to seafood, particularly in Maori and Pacific Island communities, also plays a significant role in shaping consumer preferences and demand for fish and seafood products.

Underlying macroeconomic factors: The Fish & Seafood Market in New Zealand is heavily influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and other relevant financial indicators. With the recent rise in global demand for sustainable and ethically sourced seafood, New Zealand's strong economy and stable fiscal policies have positioned it as a key player in the market. Additionally, the country's commitment to sustainable fishing practices and investments in modern infrastructure have further boosted its competitiveness in the Fish & Seafood Market. However, fluctuations in global trade and economic uncertainty can impact the market's growth and profitability, making it crucial for businesses to closely monitor and adapt to these macroeconomic factors.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.