Fresh Fish - South Africa | Statista Market Forecast

Revenue in the Fresh Fish market amounts to US$980.20m in 2024. The market is expected to grow annually by 4.69% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$57bn in 2024).
In relation to total population figures, per person revenues of US$16.06 are generated in 2024.
In the Fresh Fish market, volume is expected to amount to 36.46m kg by 2029. The Fresh Fish market is expected to show a volume growth of 0.5% in 2025.0.
The average volume per person in the Fresh Fish market is expected to amount to 0.6kg in 2024.

Definition:

The Fresh Fish market covers all types of products made from fishes that have not been cooked, heated, dried, cured by brine, or processed in any way other than boning, cutting, comminuting, or freezing. Fresh, chilled, or frozen fish that have been farmed or harvested from freshwater or the ocean are included in the market.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh and frozen pelagic fishes (e.g. mackerels, tuna, herring, salmon)
Fresh and frozen demersal fish (e.g. Flounder, halibut, cod, sole, plaice)
Fresh, chilled and frozen fish fillets, minced

Dried, canned, and processed fish
Fresh or processed seafood
Seaweed and other aquatic plants
Sushi-grade fish
Out-of-home consumption

The South African Fresh Fish Market within The Food market is experiencing minimal growth due to various factors such as limited consumer awareness, high competition, and strict regulations. Despite this, the market is slowly adapting to digital technologies and online services, indicating potential for future growth.

Customer preferences: As South Africa's economy continues to grow, there has been a notable shift in consumer preferences towards locally sourced and sustainable fresh fish. This trend is driven by a growing awareness of the importance of supporting local businesses and protecting the environment. Furthermore, with an increasing focus on health and wellness, consumers are also seeking out fish that is free from additives and preservatives. This has led to a rise in demand for fresh, wild-caught fish over frozen or processed options.

Trends in the market: In South Africa, the Fresh Fish market is experiencing a rise in demand for sustainably sourced seafood products. This trend is driven by increasing consumer awareness of the environmental impact of overfishing and the importance of preserving marine ecosystems. As a result, there is a growing preference for products with eco-certifications, such as the Marine Stewardship Council's blue label. This trend is expected to continue, with potential implications for industry stakeholders to invest in sustainable fishing practices and obtain eco-certifications to remain competitive in the market.

Local special circumstances: In South Africa, the Fresh Fish Market of the Fish & Seafood Market within The Food market is heavily influenced by the country's coastline and diverse marine life. The market also reflects the cultural preferences of different ethnic groups, with a strong demand for traditional seafood dishes. In addition, the government's regulations on sustainable fishing practices have played a significant role in shaping the market, with a focus on promoting local and responsibly sourced seafood. These factors contribute to the unique dynamics of the Fresh Fish Market in South Africa, setting it apart from other markets in the world.

Underlying macroeconomic factors: The Fresh Fish Market of the Fish & Seafood Market within The Food market in South Africa is influenced by macroeconomic factors such as global economic trends, national economic health, and fiscal policies. The country's economic health, including factors such as GDP growth and inflation rates, can impact consumer spending and demand for fresh fish. Additionally, government policies and regulations related to trade and fisheries can also affect market performance. Other financial indicators, such as exchange rates and interest rates, may also have an impact on the market. Furthermore, the growing health consciousness and shift towards healthier diets may drive the demand for fresh fish, as consumers look for alternative protein sources.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.