Convenience Food - Togo

Togo

Highlights

Revenue in the Convenience Food market amounts to US$113.50m in 2024. The market is expected to grow annually by 6.08% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$12.25 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 39.76m kg by 2029. The Convenience Food market is expected to show a volume growth of 4.6% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 3.5kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Togo is seeing minimal growth, influenced by factors such as increasing urbanization, busy lifestyles, and the convenience of pre-packaged meals and soups. Despite the convenience, health concerns and lack of affordability limit the overall market's growth rate.

Customer preferences: As consumer lifestyles become increasingly busy and fast-paced in Togo, the demand for convenience food options is on the rise. This trend is driven by the need for quick and easy meals that can be consumed on-the-go. Additionally, the younger generation is showing a preference for healthier convenience food options, such as plant-based and organic products. This shift towards healthier convenience food options is also influenced by the growing health and wellness trend in Togo.

Trends in the market: In Togo, the Convenience Food Market is experiencing a shift towards healthier options, driven by the increasing health consciousness of consumers. This trend is reflected in the rise of organic and natural convenience food products, as well as the introduction of plant-based and gluten-free options. This trajectory is significant as it responds to the demand for healthier and more sustainable food options. For industry stakeholders, this trend presents opportunities for market expansion and product diversification. However, it also poses challenges in terms of sourcing and production processes. It is essential for stakeholders to keep up with this trend to remain competitive in the market.

Local special circumstances: In Togo, the Convenience Food Market within The Food market is heavily influenced by the unique cultural and geographical factors of the country. Togo's diverse cuisine and busy lifestyle have led to a high demand for convenience food options. Additionally, the country's limited access to traditional grocery stores and lack of infrastructure for food distribution have also played a role in shaping the market. This has led to the rise of local convenience food brands and innovative distribution models, such as mobile markets, to cater to the needs of the population.

Underlying macroeconomic factors: The Convenience Food Market within The Food market in Togo is heavily influenced by macroeconomic factors such as the country's national economic health, fiscal policies, and global economic trends. As the country's economy continues to grow, consumer spending on convenience food products is expected to increase. Additionally, favorable regulatory environments and investments in infrastructure are likely to support market growth, while limited healthcare funding and regulatory challenges could hinder market performance. With a growing population and increasing urbanization, the demand for convenient and easily accessible food options is expected to drive market growth in Togo.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.