Convenience Food - New Zealand

New Zealand

Highlights

Revenue in the Convenience Food market amounts to US$999.10m in 2024. The market is expected to grow annually by 4.04% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$189.60 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 114.00m kg by 2029. The Convenience Food market is expected to show a volume growth of 3.1% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 19.2kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in New Zealand has seen moderate growth due to factors such as increasing demand for ready-to-eat meals and soups, as well as the convenience of online food services. However, the market's growth rate is hindered by rising health consciousness among consumers and competition from healthier food options.

Customer preferences: As consumers become more health-conscious, there has been a noticeable increase in demand for convenience foods that cater to specific dietary needs and preferences. This has led to the emergence of plant-based and gluten-free options in the Convenience Food Market. Additionally, there is a growing preference for locally sourced and organic ingredients, driven by a desire for more sustainable and ethical food choices. These trends reflect a shift towards more mindful and conscious consumption among consumers in New Zealand.

Trends in the market: In New Zealand, the Convenience Food Market within The Food market is experiencing a surge in demand for healthy and convenient options. This is driven by the growing health consciousness among consumers and their busy lifestyles. As a result, there is an increase in the availability of plant-based, organic, and gluten-free convenience foods. This trend is expected to continue in the coming years, with a focus on sustainability and clean label ingredients. This presents opportunities for industry stakeholders to innovate and cater to the changing consumer preferences.

Local special circumstances: In New Zealand, the Convenience Food Market within The Food market is heavily influenced by the country's unique geographical conditions. With a strong agricultural sector, the market is driven by locally sourced ingredients and a focus on sustainability and eco-friendly practices. Furthermore, the country's diverse cultural influences have led to a demand for a variety of international convenience foods, such as Asian, European, and Pacific cuisines. Additionally, strict regulations on food labeling and safety standards have shaped consumer preferences and purchasing behaviors in the market.

Underlying macroeconomic factors: The Convenience Food Market within The Food market in New Zealand is greatly impacted by macroeconomic factors such as consumer spending habits, disposable income levels, and overall economic stability. The country's strong economic growth, low unemployment rates, and government policies promoting a healthy lifestyle contribute to the robust demand for convenience food products. Moreover, the rising trend of on-the-go snacking and busy lifestyles are driving the market growth. However, fluctuations in global food prices and changing consumer preferences towards healthier options could potentially hinder market growth in the future.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.