Convenience Food - Burkina Faso

Burkina Faso

Highlights

Revenue in the Convenience Food market amounts to US$231.50m in 2024. The market is expected to grow annually by 5.45% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$9.71 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 82.35m kg by 2029. The Convenience Food market is expected to show a volume growth of 3.7% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 2.9kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in Burkina Faso is experiencing minimal growth, influenced by factors such as limited availability of ready-to-eat meals and soups, low consumer awareness, and traditional food preferences. However, with increasing urbanization and changing lifestyles, there is potential for growth in the future.

Customer preferences: Convenience food market in Burkina Faso is experiencing a growing demand for healthier and more sustainable options, with consumers becoming more health-conscious and environmentally aware. This has led to a rise in demand for organic, plant-based, and locally sourced convenience food products. Additionally, the increasing urbanization and busy lifestyles of consumers have resulted in a higher demand for quick and easy meal solutions, leading to the emergence of innovative convenience food options such as meal kits and ready-to-eat meals.

Trends in the market: In Burkina Faso, the Convenience Food Market within The Food market is experiencing a rise in demand for ready-to-eat meals and snacks due to the increasing urbanization and busy lifestyles. This trend is also influenced by the growing middle-class population and the adoption of Western eating habits. As a result, there is a surge in the availability and sales of convenience foods in supermarkets and small stores. This trajectory is significant for industry stakeholders as it presents opportunities for new product development and expansion of distribution channels. However, it also raises concerns about health and nutrition, thus creating a need for companies to offer healthier and more diverse convenience food options.

Local special circumstances: In Burkina Faso, the Convenience Food Market is heavily influenced by the country's geographical location and cultural preferences. Being a landlocked country, the market is highly dependent on imported convenience food products, making it more expensive compared to neighboring countries. Additionally, traditional food culture and local cuisine play a significant role in shaping consumer preferences and demand for convenience food. Government regulations, such as import restrictions and food safety standards, also have a significant impact on market dynamics.

Underlying macroeconomic factors: The Convenience Food Market within The Food market in Burkina Faso is affected by macroeconomic factors such as economic stability, government policies, and consumer spending patterns. With a growing middle class and increasing disposable income, there is a rising demand for convenient and ready-to-eat food products. Furthermore, the government's efforts to improve infrastructure and promote investment in the food industry are creating favorable conditions for market growth. However, challenges such as inflation and fluctuating exchange rates can impact market performance. Additionally, the rising health consciousness among consumers is driving the demand for healthier convenience food options, creating opportunities for market players to innovate and cater to changing consumer preferences.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.