Convenience Food - APAC

APAC

Highlights

Revenue in the Convenience Food market amounts to US$372.90bn in 2024. The market is expected to grow annually by 6.93% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$154bn in 2024).
In relation to total population figures, per person revenues of US$87.01 are generated in 2024.
In the Convenience Food market, volume is expected to amount to 66.63bn kg by 2029. The Convenience Food market is expected to show a volume growth of 5.8% in 2025.0.
The average volume per person in the Convenience Food market is expected to amount to 12.6kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Convenience Food Market in APAC is experiencing minimal growth, impacted by factors such as increasing demand for ready-to-eat meals and soups, driven by busy lifestyles and changing dietary preferences. Online delivery services and health consciousness are also contributing to the market's growth.

Customer preferences: As urbanization and hectic lifestyles continue to shape consumer behavior, there has been a growing demand for healthier and more convenient food options in APAC. This has led to an increase in the consumption of ready-to-eat meals, meal kits, and healthy snacks. Additionally, with the rise of e-commerce and food delivery platforms, consumers are also looking for more diverse and international options, reflecting their evolving taste preferences and desire for convenience. This trend is further amplified by the growing influence of Western cultures and the emergence of a more health-conscious middle-class demographic in the region.

Trends in the market: In the APAC region, the Convenience Food Market within The Food market is experiencing a surge in demand for healthier, organic, and sustainable options. This trend is being driven by a growing awareness of the negative health and environmental impacts of traditional convenience foods. In response, major players in the industry are investing in innovative products and marketing strategies to cater to this shift in consumer preferences. This trend is expected to continue, with potential implications for industry stakeholders including increased competition, higher production costs, and the need for transparent and ethical sourcing practices.

Local special circumstances: In APAC, the Convenience Food market is heavily influenced by the diverse cultural preferences and dietary habits of the region. For instance, in Japan, the busy lifestyle of urban consumers has propelled the demand for convenience food options such as bento boxes and ready-to-eat meals. In contrast, in India, religious beliefs and vegetarianism have led to a market dominated by vegetarian and plant-based convenience food products. Additionally, emerging economies like China and Indonesia are witnessing a shift towards healthier convenience food options, driven by rising health consciousness and increasing disposable incomes.

Underlying macroeconomic factors: The Convenience Food Market within The Food market in APAC is heavily influenced by macroeconomic factors such as consumer spending power, population growth, and changing dietary preferences. Increasing urbanization and busy lifestyles have led to a rise in demand for convenient and ready-to-eat food options, driving market growth. Furthermore, government policies promoting foreign investments and trade liberalization have created favorable business conditions for market players. However, fluctuations in exchange rates, inflation rates, and trade tensions with other countries can impact market performance in APAC. Additionally, growing health-consciousness among consumers is shifting preferences towards healthier and organic convenience food options, creating opportunities for market players to innovate and expand their product portfolios.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.