Confectionery & Snacks - Kazakhstan

Kazakhstan

Highlights

Revenue in the Confectionery & Snacks market amounts to US$3.21bn in 2024. The market is expected to grow annually by 6.06% (CAGR 2024-2029).
In global comparison, most revenue is generated United States (US$135bn in 2024).
In relation to total population figures, per person revenues of US$161.70 are generated in 2024.
In the Confectionery & Snacks market, volume is expected to amount to 458.90m kg by 2029. The Confectionery & Snacks market is expected to show a volume growth of 2.7% in 2025.0.
The average volume per person in the Confectionery & Snacks market is expected to amount to 21.3kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Confectionery & Snacks Market in Kazakhstan is experiencing subdued growth, influenced by factors such as changing consumer preferences, an increase in health consciousness, and the convenience of online shopping. This trend is in line with the overall Food Market in Kazakhstan, which is also seeing slower growth due to similar factors. Despite this, the market is expected to continue growing as demand for indulgent treats and on-the-go snacks remains strong.

Customer preferences: The Confectionery & Snacks Market in Kazakhstan has seen a rise in demand for healthier and more nutritious options. As consumers become more health-conscious, there has been a shift towards products that offer functional benefits, such as high protein and low sugar content. This trend is driven by a growing awareness of the impact of diet on overall health and wellness, as well as the desire for convenient and on-the-go snack options. Additionally, there has been a growing preference for locally-sourced and organic ingredients, reflecting a cultural emphasis on traditional and natural foods.

Trends in the market: In Kazakhstan, the Confectionery & Snacks Market within The Food market is experiencing a shift towards healthier and more sustainable options. This can be seen through the growing demand for organic and natural snacks, as well as the introduction of plant-based alternatives. In addition, there is a rising trend of incorporating traditional Kazakh flavors into confectionery and snack products, catering to the local market. These trends not only reflect changing consumer preferences, but also present opportunities for industry stakeholders to tap into new markets and diversify their product offerings.

Local special circumstances: In Kazakhstan, the Confectionery & Snacks Market within The Food market is heavily influenced by the country's nomadic heritage and preference for traditional flavors. This has led to the popularity of locally sourced ingredients and unique flavor combinations in snack products. Additionally, government regulations on food safety and labeling have been a driving force in promoting consumer trust and shaping market trends. The country's growing economy and increasing disposable income have also contributed to the growth of premium and healthier snack options.

Underlying macroeconomic factors: The Confectionery & Snacks Market within The Food market in Kazakhstan is heavily impacted by macroeconomic factors such as consumer spending, inflation rates, and government policies. The overall economic health of the country plays a crucial role in determining the purchasing power of consumers, which directly affects the demand for confectionery and snacks. Additionally, global economic trends and trade policies also have a significant impact on the import and export of these products, ultimately influencing market performance. Furthermore, fiscal policies, such as tax rates and subsidies, can significantly impact the production and pricing of these products, further shaping the market landscape.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.