Key regions: South Korea, Spain, United Kingdom, India, Russia
The Ice Cream market in the US Confectionery & Snacks market is experiencing minimal growth, impacted by factors such as changing consumer preferences, increasing health consciousness, and the convenience of online purchases.
Customer preferences: Consumers are gravitating towards healthier and more mindful food options, driving the demand for plant-based and non-dairy ice cream alternatives. This trend is further fueled by the growing number of individuals adopting vegan and flexitarian diets. In addition, there is a rising interest in premium and artisanal ice cream varieties, as consumers prioritize quality and unique flavors. Overall, these shifts reflect a growing emphasis on health and individualized food choices in the Ice Cream Market within the Confectionery & Snacks Market.
Trends in the market: In the United States, the Ice Cream market is experiencing a shift towards healthier options, with consumers demanding more low-sugar, plant-based, and organic varieties. In addition, there is a growing demand for premium and indulgent flavors, as well as novelty products such as ice cream sandwiches and bars. These trends are driven by the increasing focus on health and wellness, as well as the rise of social media and influencer marketing. This presents opportunities for industry players to innovate and cater to evolving consumer preferences, while also facing challenges in terms of production costs and competition.
Local special circumstances: In the United States, the Ice Cream Market in the Confectionery Market of the Confectionery & Snacks Market within The Food market is heavily influenced by changing consumer preferences and health concerns. The demand for healthier and artisanal ice cream options has led to the emergence of new players in the market. Additionally, the country's strict food regulations and labeling laws have also impacted the product offerings and marketing strategies of ice cream brands. Furthermore, with the rise of e-commerce and delivery services, there has been an increase in the availability and accessibility of ice cream products, catering to the busy and on-the-go lifestyle of American consumers.
Underlying macroeconomic factors: The Ice Cream Market in the Confectionery Market of the Confectionery & Snacks Market within The Food market is significantly impacted by macroeconomic factors such as consumer spending power, economic stability, and government policies. Countries with a strong economy and high disposable income levels tend to have a higher demand for premium ice cream products, driving market growth. Additionally, government policies and regulations related to food safety, labeling, and trade agreements can also impact market performance. In recent years, the growing trend of healthy eating and increasing concerns about sugar consumption have also influenced the demand for low-fat and sugar-free ice cream options.
Data coverage:
The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).Modeling approach:
Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.
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