Fresh Fruits - United States | Statista Market Forecast

Revenue in the Fresh Fruits market amounts to US$67.52bn in 2024. The market is expected to grow annually by 3.75% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$116bn in 2024).
In relation to total population figures, per person revenues of US$197.50 are generated in 2024.
In the Fresh Fruits market, volume is expected to amount to 17.50bn kg by 2029. The Fresh Fruits market is expected to show a volume growth of 2.2% in 2025.0.
The average volume per person in the Fresh Fruits market is expected to amount to 44.8kg in 2024.

Definition:

The Fresh Fruits market covers all types of fresh fruit that haven't been canned, frozen, dehydrated, or preserved in any way. This market is divided into five submarkets: apples & pears, bananas, berries & grapes, citrus fruits, and other fresh fruits such as peaches, mangos, pineapples, plums, and kiwis.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Apples & pears
Bananas
Berries & grapes
Citrus fruits
Stone and exotic fruits

Processed, dried and frozen fruits
Nuts
Mix cut fruit boxes
Out-of-home consumption

The Fresh Fruits market in the United States is experiencing negligible growth, influenced by factors such as increasing health consciousness, convenience of online services, and adoption of digital technologies. The market is segmented into sub-markets such as Apples & Pears, Bananas, Berries & Grapes, Citrus Fruits, and other Fresh Fruits, which all contribute to the overall growth rate. However, challenges such as changing consumer preferences and unpredictable weather patterns impact the market's growth rate.

Customer preferences: In the United States, there has been a growing trend towards plant-based diets and a focus on health and wellness, leading to an increase in demand for fresh fruits. This shift is driven by a desire for healthier food options and a growing awareness of the environmental impact of meat consumption. Additionally, the rise of social media and influencer culture has popularized the consumption of colorful and visually appealing fruits, further contributing to the growth of the fresh fruits market.

Trends in the market: In the United States, the Fresh Fruits market is experiencing a surge in demand for organic and locally grown produce, as consumers become more health-conscious and environmentally aware. This trend is expected to continue, with consumers seeking out transparent and sustainable sourcing practices. This shift towards healthier and more ethical food choices presents opportunities for industry stakeholders to differentiate themselves and capture a larger market share. Additionally, the rise of e-commerce and online grocery shopping is creating new avenues for Fresh Fruits market players to reach and engage with consumers.

Local special circumstances: In the United States, the Fresh Fruits Market of the Fruits & Nuts Market within The Food market is heavily influenced by consumer demand for locally grown and organic produce. This is due to increasing awareness about the environmental and health benefits of sustainable farming practices. Additionally, the country's diverse climate and soil conditions allow for a wide variety of fruits to be grown, resulting in a large selection available to consumers. Furthermore, government regulations and subsidies for organic farming also play a role in shaping the market.

Underlying macroeconomic factors: The Fresh Fruits Market of the Fruits & Nuts Market within The Food market in the United States is greatly impacted by macroeconomic factors such as consumer spending, disposable income, and trade policies. As the US economy continues to strengthen and consumer confidence remains high, the demand for fresh fruits is expected to rise. However, fluctuations in disposable income and changes in trade policies, particularly with major fruit-producing countries, can greatly influence the availability and pricing of fresh fruits in the market. Additionally, growing health consciousness and increasing demand for organic and locally sourced fruits are also shaping the market trends in the US.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

The fresh produce department is often counted as being one of the main determinants among consumers when selecting a grocery store. In 2022, the fruit and vegetable market in the U.S. was valued at over 5.8 billion U.S. dollars. In the same year, the sales of fresh fruit made up 45 percent of produce sales in the U.S., making it one of the most lucrative fresh food categories. In order to help drive sales, producers frequently launch in-store marketing campaigns. Ideas range from promoting the healthy benefits of fruit, to offering convenient, value-added snack-size options.