Oils & Fats - United States

United States

Highlights

Revenue in the Oils & Fats market amounts to US$14.88bn in 2024. The market is expected to grow annually by 3.15% (CAGR 2024-2029).
In global comparison, most revenue is generated India (US$46bn in 2024).
In relation to total population figures, per person revenues of US$43.53 are generated in 2024.
In the Oils & Fats market, volume is expected to amount to 4.21bn kg by 2029. The Oils & Fats market is expected to show a volume growth of 1.5% in 2025.0.
The average volume per person in the Oils & Fats market is expected to amount to 11.7kg in 2024.

Key regions:

Market definitionIn-Scope/Out-of-scopeMarket structureReportsMethodology

The Oils & Fats market in the United States is experiencing negligible growth, influenced by shifting consumer preferences towards healthier options, increased awareness of dietary fats, and competition from plant-based alternatives, which are reshaping traditional consumption patterns.

Customer preferences: Consumers are increasingly prioritizing health-conscious choices in the Oils & Fats market, leading to a growing demand for oils rich in omega-3s and monounsaturated fats, such as avocado and olive oil. Additionally, younger demographics are gravitating towards plant-based and sustainable options, influenced by environmental awareness and ethical considerations. This shift is further fueled by social media, which promotes culinary experimentation and the exploration of diverse cooking oils, reshaping traditional preferences and encouraging innovative recipes.

Trends in the market: In the United States, the Oils & Fats market is experiencing a notable shift towards health-oriented products, with consumers increasingly favoring oils that are high in omega-3s and monounsaturated fats, such as avocado and olive oil. Meanwhile, younger consumers are driving demand for plant-based and sustainably sourced oils, reflecting a heightened awareness of environmental and ethical issues. Social media is amplifying this trend, encouraging culinary experimentation and the incorporation of diverse oils into everyday cooking. This evolution signifies a critical opportunity for industry stakeholders to innovate and expand product lines to meet changing consumer preferences.

Local special circumstances: In the United States, the Oils & Fats market is shaped by diverse geographical climates that promote local oil production, such as California's thriving avocado farms and the Southeast's olive cultivation. Culturally, the emphasis on health and wellness drives consumers towards oils with perceived benefits, like heart-healthy options. Additionally, regulatory trends favoring clean labeling and sustainability practices influence product formulations, compelling companies to innovate and cater to a market increasingly focused on ethical sourcing and transparency.

Underlying macroeconomic factors: The Oils & Fats market in the United States is significantly impacted by macroeconomic factors such as fluctuating commodity prices, trade policies, and consumer spending trends. Global economic shifts, including supply chain disruptions and demand fluctuations from major importing countries, influence local production costs and availability. National economic health, characterized by GDP growth and unemployment rates, affects discretionary spending on premium oils and fats. Furthermore, fiscal policies promoting agricultural innovation and sustainability initiatives drive investment in eco-friendly production methods, aligning with consumer preferences for transparency and ethical sourcing in their food choices.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.