Rice - APAC | Statista Market Forecast

Revenue in the Rice market amounts to US$397.90bn in 2024. The market is expected to grow annually by 7.40% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$150bn in 2024).
In relation to total population figures, per person revenues of US$92.83 are generated in 2024.
In the Rice market, volume is expected to amount to 406.30bn kg by 2029. The Rice market is expected to show a volume growth of 4.9% in 2025.0.
The average volume per person in the Rice market is expected to amount to 78.4kg in 2024.

Definition:

Around the world, rice is a widely farmed and consumed staple food crop. It is a cereal grain that serves as a significant source of fiber, vitamins, and minerals. The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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White Rice
Brown Rice
Basmati Rice
Jasmine Rice
Arborio Rice
Parboiled Rice
Quick-Cooking Rice

Rice-based ready-to-eat meals
Puffed rice
Coucous
Bulgur
Rice noodles
Out-of-home consumption

The Rice Market in the APAC region within The Food market has seen minimal growth due to factors such as low consumer awareness and limited adoption of digital technologies. However, the convenience offered by online services may drive future growth in the market.

Customer preferences: The growing health and wellness trend in APAC has led to a rise in demand for rice-based bread and cereal products. As consumers become more health-conscious, they are choosing rice-based options over traditional wheat-based products. This trend is particularly evident in countries like China and Japan, where rice is a staple food. Additionally, the increasing prevalence of gluten intolerance and the rising popularity of plant-based diets have also contributed to the growth of the rice market in the bread and cereal products industry.

Trends in the market: In APAC, the Rice Market within the Bread & Cereal Products Market is experiencing a shift towards healthier options, with an increasing demand for gluten-free and whole grain rice products. This trend is driven by the rising health consciousness among consumers and the growing prevalence of diet-related health issues. As a result, there is also a rise in innovative rice-based products, such as rice cakes and rice pasta. These developments present opportunities for industry players to capitalize on the demand for healthier options and expand their product offerings. However, there may also be challenges in terms of production and supply chain management, as well as potential competition from other grains and alternative sources of carbohydrates. Overall, the trajectory of this trend towards healthier rice products is significant and could potentially reshape the Rice Market in APAC and beyond.

Local special circumstances: In the Rice Market of the Bread & Cereal Products Market within The Food market, the APAC region presents a unique set of factors that drive market dynamics. In countries like China and Japan, rice is a staple food and deeply ingrained in the cultural diet. This creates a high demand for rice products, both in traditional and innovative forms. Additionally, government regulations play a significant role in the rice market, with strict quality control measures and import/export policies influencing supply and demand. Furthermore, the diverse geographical landscape of the region creates challenges in distribution and transportation, impacting market accessibility and pricing.

Underlying macroeconomic factors: The growth of the Rice Market in the Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors in the APAC region. With strong economic growth and increasing disposable income, consumers are demanding more diverse and convenient food options, including rice-based products. Moreover, government initiatives promoting rice consumption and investments in the agriculture sector are also driving market growth. Additionally, rising health consciousness and the shift towards healthier food choices are also fueling the demand for rice products. These factors, combined with the growing population and urbanization, are expected to drive the growth of the Rice Market in APAC.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.