Pasta - Hong Kong | Statista Market Forecast

Revenue in the Pasta market amounts to US$269.70m in 2024. The market is expected to grow annually by 4.46% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$28bn in 2024).
In relation to total population figures, per person revenues of US$35.97 are generated in 2024.
In the Pasta market, volume is expected to amount to 73.99m kg by 2029. The Pasta market is expected to show a volume growth of 2.3% in 2025.0.
The average volume per person in the Pasta market is expected to amount to 9.2kg in 2024.

Definition:

The Pasta market covers all types of food made from a mixture of flour and water that is formed into various shapes. This market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Pasta: Spaghetti, Linguine, Fettuccine, Capellini, Vermicelli, Penne, Farfalle, Fusilli, Rotini, Ravioli, Strozzapreti, Lentil pasta
Noodles: egg noodles, ramen noodles, Soba noodles, rice noodles, bean thread noodles, glass noodles, fideo noodles
Macaroni
Fresh and dried pasta

Filled or prepared pasta
Ready-to-eat meals containing stuffed pasta
Out-of-home consumption

In Hong Kong, the Pasta Market within the Bread & Cereal Products Market in The Food market is experiencing minimal growth, influenced by factors like changing consumer tastes and preferences, increasing competition, and economic slowdown. Despite this, the market continues to expand due to its convenience and versatile nature.

Customer preferences: Consumers in Hong Kong are increasingly seeking healthier options in their food choices, leading to a rise in demand for whole wheat and gluten-free pasta. This trend is driven by a growing health-conscious population, who are looking for alternatives to traditional refined wheat products. Additionally, the rising popularity of plant-based diets and increasing awareness about food allergies and intolerances have also contributed to the growth of the pasta market in Hong Kong.

Trends in the market: In Hong Kong, the Pasta Market of the Bread & Cereal Products Market within The Food market is experiencing a rise in demand for plant-based and gluten-free options. This trend is driven by increasing health consciousness and dietary restrictions. In response, market players are expanding their product offerings to cater to these preferences. Additionally, there is a growing trend of incorporating Asian flavors and ingredients into pasta products, reflecting the cultural diversity and preferences in the region. This trend is expected to continue, with potential implications for industry stakeholders to adapt their product offerings and marketing strategies to meet evolving consumer demands.

Local special circumstances: In Hong Kong, the Pasta Market of the Bread & Cereal Products Market within The Food market is heavily influenced by its unique cultural and geographical factors. The city's diverse population with a strong preference for Western cuisine has created a demand for high-quality pasta products. Additionally, Hong Kong's busy lifestyle and high disposable income have led to the popularity of ready-to-eat pasta meals and convenience stores. The market is also subject to strict regulatory standards, with a focus on food safety and labeling, which has shaped consumer trust and brand reputation.

Underlying macroeconomic factors: The Pasta Market of the Bread & Cereal Products Market within The Food market in Hong Kong is greatly influenced by macroeconomic factors such as global economic trends, national economic health, fiscal policies, and financial indicators. Hong Kong's strong economy and stable political environment have contributed to the growth of the Pasta Market, with increasing consumer spending and a growing middle class. The government's supportive policies, such as trade agreements and tax incentives, have also encouraged market growth. Furthermore, the rising health consciousness and demand for convenience in Hong Kong have led to a higher consumption of pasta, making it a lucrative market for both domestic and international players.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.