Other Cereal Products - ASEAN | Statista Market Forecast

Revenue in the Other Cereal Products market amounts to US$9.22bn in 2024. The market is expected to grow annually by 5.22% (CAGR 2024-2029).
In global comparison, most revenue is generated Egypt (US$15bn in 2024).
In relation to total population figures, per person revenues of US$13.34 are generated in 2024.
In the Other Cereal Products market, volume is expected to amount to 4.16bn kg by 2029. The Other Cereal Products market is expected to show a volume growth of 2.0% in 2025.0.
The average volume per person in the Other Cereal Products market is expected to amount to 5.5kg in 2024.

Definition:

The Other Cereal Products market covers several products that are made from grains, that are not considered bread, pasta, rice, and breakfast cereals, and include items such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Flour
Semolina
Couscous
Bulgur

Bread and cakes
Pasta
Rice
Breakfast Products
Cookies and crackers
Out-of-home consumption

The Other Cereal Products market in the ASEAN region is experiencing minimal growth due to factors such as low consumer awareness and limited availability of online services. Despite this, the market is expected to expand gradually in the coming years.

Customer preferences: With the rise of health-consciousness in ASEAN, consumers are gravitating towards healthier alternatives, such as gluten-free and organic cereal products. This trend is driven by an increasing awareness of the benefits of a balanced diet and the rise of lifestyle diseases. Additionally, the growing demand for plant-based and vegan options is also influencing the Other Cereal Products Market, as more individuals are adopting a flexitarian approach to their diets.

Trends in the market: In the ASEAN region, the Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, driven by increasing health consciousness among consumers. This has led to a surge in demand for gluten-free and organic cereal products. Additionally, there is a growing trend of incorporating alternative grains such as quinoa and amaranth into traditional cereal products. These trends are significant as they indicate a shift towards more diverse and nutritious options in the market. Industry stakeholders should capitalize on these trends by expanding their product offerings and investing in marketing strategies to target health-conscious consumers.

Local special circumstances: In ASEAN, the Other Cereal Products Market of the Bread & Cereal Products Market is heavily influenced by the diverse culinary traditions and preferences of the region's countries. For example, in Indonesia, the market is dominated by traditional snacks like rempeyek and kerupuk, while in Thailand, consumers favor cereal bars and granola as on-the-go breakfast options. Moreover, the increasing health consciousness in the region has led to a rise in demand for gluten-free and organic cereal products, particularly in Singapore and Malaysia. Additionally, strict regulations on food labeling and safety standards also play a significant role in shaping the market landscape in each ASEAN country.

Underlying macroeconomic factors: The Other Cereal Products Market of the Bread & Cereal Products Market within The Food market is heavily influenced by macroeconomic factors such as international trade policies, global commodity prices, and consumer purchasing power. Countries with stable economic growth and favorable trade agreements are experiencing higher market demand for Other Cereal Products. In contrast, regions with economic instability and limited trade opportunities are facing challenges in market growth. Additionally, the growing trend of health-conscious consumers and increasing demand for gluten-free and organic products are driving the growth of the Other Cereal Products Market in The Food market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.