Bread & Cereal Products - Nigeria

Revenue in the Bread & Bakery Products market amounts to US$38.88bn in 2024. The market is expected to grow annually by 11.20% (CAGR 2024-2029).
In global comparison, most revenue is generated China (US$278bn in 2024).
In relation to total population figures, per person revenues of US$169.70 are generated in 2024.
In the Bread & Bakery Products market, volume is expected to amount to 11.99bn kg by 2029. The Bread & Bakery Products market is expected to show a volume growth of 4.1% in 2025.0.
The average volume per person in the Bread & Bakery Products market is expected to amount to 45.4kg in 2024.

Definition:

The Bread & Cereal Products market covers baked goods made from dough. Dough consists of flour, water, a leavening agent, and other optional ingredients. Cereal products are made from a variety of grains, such as wheat, oats, and rice.

Structure:

The market consists of five different submarkets:

The Bread market covers baked goods made from dough which consist of flour, water, a leavening agent, and other optional ingredients.
The Pasta market covers fresh and dried pasta and noodles made from cereals that are usually used as part of a main meal.
The Rice market covers several rice varieties, such as long-grain rice, medium-grain rice, short-grain rice, white rice, brown rice, and wild rice, as well as sticky rice and parboiled rice.
The Breakfast Cereals market covers muesli and other grain-based breakfast products such as corn flakes and oats.
The Other Cereal Products market covers other products that are made from cereals, such as flour, baking flour, semolina, couscous, and bulgur.

Additional Information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per unit (unit refers to kilogram), sales channels. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). The market only covers at-home consumption; out-of-home consumption is not included.

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Fresh bread and bread rolls
Pasta
Rice
Breakfast cereals
Other cereal products (e.g. Flour, couscous, bulgur)

Biscuits
Cookies
Crackers
Cakes
Baby rice cereals and other baby cereals
Ready-to-eat meal based on cereals
Out-of-home consumption

The Bread & Cereal Products Market in Nigeria is facing restrained growth due to factors such as increasing health consciousness among consumers, fluctuations in raw material prices, and competition from local and international brands. Despite the convenience of online purchasing, traditional market channels still dominate sales. The market is expected to witness moderate growth in the coming years, with the government's efforts towards food security and increasing investments in the agriculture sector playing a crucial role.

Customer preferences: As consumers become more health-conscious, there has been a growing demand for healthier and more natural alternatives in the Bread & Cereal Products Market. This trend is driven by a shift towards clean label products, as well as a preference for locally sourced and organic ingredients. Additionally, with the rise of plant-based diets, there has been an increase in demand for alternative grain products such as quinoa, millet, and buckwheat. These changes in consumer preferences are also reflective of a growing interest in sustainable and ethical food choices.

Trends in the market: In Nigeria, the Bread & Cereal Products Market within The Food market is experiencing a shift towards healthier options, such as whole grain and gluten-free products. This trend is driven by consumers' increasing awareness and concern for their health and wellness. Additionally, there is a growing demand for convenience and on-the-go breakfast options, leading to the introduction of new products like breakfast bars and instant oatmeal. These trends have significant implications for industry stakeholders, as they must adapt their product offerings and marketing strategies to cater to these changing consumer preferences. Moreover, the rise of e-commerce and online grocery shopping in Nigeria presents opportunities for brands to reach a wider audience and tap into the growing demand for healthy and convenient food options.

Local special circumstances: In Nigeria, the Bread & Cereal Products Market within The Food market is heavily influenced by the country's diverse cultural landscape. With a large population of Muslims, there is a high demand for halal-certified products. Additionally, the country's geographical location and climate play a significant role in the types of grains and cereals that are cultivated and consumed. The government's import and export policies also impact the availability and pricing of these products in the market.

Underlying macroeconomic factors: The Bread & Cereal Products Market in Nigeria is greatly impacted by macroeconomic factors such as consumer purchasing power, government policies on food imports and exports, and inflation rates. With the country's growing population and increasing urbanization, there is a higher demand for affordable and convenient food options, leading to a rise in consumption of bread and cereal products. However, factors such as fluctuations in the global economy, currency exchange rates, and trade agreements can significantly affect the cost of raw materials and production, ultimately impacting the pricing and profitability of these products in the market. Additionally, government intervention in the form of subsidies or taxes can also influence the supply and demand dynamics of the market.

Data coverage:

The data encompasses B2C enterprises. Figures are based on the total consumer spending on food, which comprises all private household spending on food that is meant for at-home consumption (out-of-home consumption is not accounted for).

Modeling approach:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending, and consumer price index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Food market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.

This report presents a comprehensive analysis and additional information on the Consumer market, in a PDF format.

Diets in high-income countries such as the United States consist of a lot of fats, animal products, sweeteners, and other products in addition to the ever-present food staples such as bread. Despite the comparatively lower share of staples in the food supply of these nations, staples still make up the majority of food intake. For example, consumers in the United States eat quite a lot of bread annually. Bread consumption in the U.S. amounts to 6.64 billion kilograms, or 19.84 kilograms per capita. In addition to bread, Americans consume a sizable amount of cake and pastry goods, namely 8.6 billion kilograms in 2022.